保靖黄金茶

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助力乡村振兴 深圳龙岗企业携手湘西保靖县共推黄金茶产业
Nan Fang Du Shi Bao· 2025-07-28 06:15
Core Insights - The event "Millennium Tea Charm & Million Longhe" was held in Shenzhen to promote Baojing Golden Tea, showcasing its potential in the global market [1][5] - Shenzhen Longgang enterprises demonstrated strong resource integration and platform building capabilities, acting as a bridge for the development of Baojing Golden Tea [5] - Baojing Golden Tea is recognized for its unique qualities, known as "Four Highs and Four Uniques," making it a significant industry for poverty alleviation in Baojing County [5][7] Industry and Company Summary - The Longgang District's Longhe Million Club provides comprehensive support from brand planning to cross-border trade, facilitating numerous cross-industry collaborations [5] - The partnership between Shenzhen Huashu Ming Health Living Museum and Baojing County Golden Tea Industry Development Association aims to integrate Baojing Golden Tea into urban lifestyles [5] - Baojing Golden Tea's cultivation area has reached 158,000 acres, with a total output value of 2.6 billion, significantly benefiting local tea farmers [9]
海丰组团赴芳村“取经”,探寻莲花山茶品牌升级之道
Nan Fang Nong Cun Bao· 2025-05-24 04:03
Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].