黄庆明决心做一款好米。 虽然朝着这个目标，过去十年来他踩了一些坑。 黄庆明是湖南助农米业有限公司董事长，眼下，他作为省人大代表正在参加2026年湖南省两会。 会议开幕的第二天，2026年中央一号文件发布，强调"培育农业精品品牌"。 2026年湖南省两会召开之际，红网重磅推出6组政论体系列报道《潜能实践论》，从实践、观点等多维角度，探寻湖南的机遇与风口。今天是立春节气， 推出第四组"农业篇"，受访嘉宾分别为省人大代表、湖南助农米业有限公司董事长黄庆明和省人大代表、南县县委书记钟剑波。 黄庆明的大米事业，正是以"品牌"为核心。他也想谈谈自己的成败得失，为"品牌强农"贡献些经验。 "好米必须有个好品牌" 黄庆明的公司，在洞庭湖畔的益阳市南县。 南县是小龙虾养殖大县，产量常年位居全国前三。 这里的小龙虾，基本是养在水稻田里。 这有多种好处。一来，兼顾粮食生产和水产养殖；二来，稻能给虾遮阴避害，虾能给稻除虫施肥，形成生态循环。 南县稻田中的小龙虾 近两年，南县稻虾田面积稳定在60万亩以上，年产稻虾米原粮近30万吨。 虾的经济价值比稻高。农户为了保证虾的存活率，会尽可能不用化肥农药。 如此种出来的稻虾米，绿色有机，值更高 ...

Core Insights - The development of labor brands in Hunan is a key strategy for stabilizing employment, promoting industries, and advancing rural revitalization, with 269 labor brands and over 12,000 related enterprises created, leading to more than 4 million jobs [1][3] Policy Framework - Hunan's labor brand development is supported by a comprehensive policy framework, including the implementation of opinions by 19 departments in 2021 and the establishment of a "one county, one product" goal by 2023, with a full support system for cultivation, development, and management [3][5] - A three-tier brand system has been established, comprising 51 provincial, 69 municipal, and 149 county-level brands across seven major industries, with five brands recognized and promoted by the Ministry of Human Resources and Social Security [3] Skills Development - Skill level is identified as the core competitive advantage for labor brands, with over 720,000 skilled talents trained in the past five years, and 40 quality training projects recognized for subsidies to enhance talent cultivation [5] - Local initiatives include the "Baijing Golden Tea Maker" program led by county officials to address certification issues and the training of nearly 3,000 skilled talents in Xiangxi, transforming traditional tea farmers into skilled professionals [5] Cross-Provincial Collaboration - Hunan is expanding cross-provincial cooperation and international outreach, with initiatives like the "Liling Ceramic Craftsman" talent information database and job fairs to facilitate orderly talent flow within the province [7] - The "Fucheng Silver Sister" program has established employment service bases in Fuzhou and Guangzhou, helping over 38,000 women from the region find opportunities, while the "Xiangxiang Electric Power Construction Worker" program has sent over 5,000 laborers to participate in power projects in over 20 countries along the Belt and Road [7] Brand Promotion - Effective branding requires strong promotion, with the provincial human resources department facilitating the visibility of distinctive labor brands at national conferences, including the upcoming 2024 National Labor Cooperation and Labor Brand Development Conference [9] - The "Liuyang Fireworks Production Worker" brand showcased a blend of culture and technology at the 2025 Fireworks Culture Festival, featuring a performance with over 15,000 drones, gaining global attention and revitalizing traditional craftsmanship [9] Future Directions - Hunan's labor brand construction is entering a critical quality improvement phase, driven by government guidance and social participation, focusing on enhancing vocational training and expert guidance to foster labor cooperation and employment services [9]

Core Viewpoint - The establishment of 10 national geographical indication protection demonstration zones related to tea signifies a new phase in the systematic promotion of geographical indication protection in China, aiming to enhance quality control and brand reputation in the tea industry [3][4][15]. Group 1: Geographical Indication Protection Zones - The 10 selected tea-related national geographical indication protection demonstration zones include: West Lake Longjing, Yuexi Cuilan, Anxi Tieguanyin, Fuding White Tea, Gougu Brain, Anhua Black Tea, Baojing Golden Tea, Liubao Tea, Fenggang Zinc Selenium Tea, and Hanzhong Xianhao [5][9][13]. - These zones are distributed across eight provinces and autonomous regions: Zhejiang, Anhui, Fujian, Jiangxi, Hunan, Guangxi, Guizhou, and Shaanxi [11][12]. Group 2: Objectives and Benefits - The construction of these demonstration zones aims to establish high standards for protection, management, and development, creating benchmarks for geographical indication protection [14]. - This initiative will provide systematic support for the tea industry, including unified production standards, enhanced quality control, standardized mark usage, and strengthened market supervision, effectively curbing counterfeiting and protecting brand reputation and consumer rights [15][16]. Group 3: Impact on the Tea Industry - The establishment of these zones is expected to release market potential for geographical indication products by improving standard systems, quality supervision, and brand operations [22]. - The initiative not only recognizes traditional production techniques and superior quality but also promotes high-quality development in the local tea industry, providing continuous momentum for farmers' income growth and rural revitalization [23][24].

Core Insights - The event "Millennium Tea Charm & Million Longhe" was held in Shenzhen to promote Baojing Golden Tea, showcasing its potential in the global market [1][5] - Shenzhen Longgang enterprises demonstrated strong resource integration and platform building capabilities, acting as a bridge for the development of Baojing Golden Tea [5] - Baojing Golden Tea is recognized for its unique qualities, known as "Four Highs and Four Uniques," making it a significant industry for poverty alleviation in Baojing County [5][7] Industry and Company Summary - The Longgang District's Longhe Million Club provides comprehensive support from brand planning to cross-border trade, facilitating numerous cross-industry collaborations [5] - The partnership between Shenzhen Huashu Ming Health Living Museum and Baojing County Golden Tea Industry Development Association aims to integrate Baojing Golden Tea into urban lifestyles [5] - Baojing Golden Tea's cultivation area has reached 158,000 acres, with a total output value of 2.6 billion, significantly benefiting local tea farmers [9]

Core Viewpoint - The article discusses the efforts of Haifeng County to enhance the branding and market presence of its Lianhua Mountain tea through a study visit to the Fangcun tea market in Guangzhou, aiming for high-quality development and better market integration [1][5][43]. Group 1: Market Research and Development - A delegation from Haifeng County, including representatives from eight key tea enterprises, visited the Fangcun tea market for specialized research and to learn advanced experiences [3][5]. - The research aimed to connect market resources accurately and explore new paths for the high-quality development of the tea industry [7][8]. - The Fangcun tea market is recognized as a major hub for tea distribution, gathering top industry resources and showcasing innovative practices in distribution systems, brand operation, digital marketing, and supply chain management [12][15]. Group 2: Brand Development Strategies - The visit highlighted the need for Lianhua Mountain tea to adopt a diversified development approach, emphasizing product characteristics to better target consumer groups [16][17]. - Insights from leading companies like Guizhou Duy Tea and Baijing Golden Tea emphasized the importance of government support and regional characteristics in brand expansion [21][25]. - The Haifeng tea industry faces challenges such as a single sales channel and insufficient brand recognition, which the study aimed to address by learning from Fangcun's successful brand operations [42][43]. Group 3: Recommendations and Future Directions - The Guangzhou Tea Association provided systematic recommendations for the development of Lianhua Mountain tea, including strengthening government support, integrating local cultural elements, and embracing e-commerce trends [52][54]. - The interaction between Haifeng and Guangzhou's tea industries marks a significant step towards transforming from "production advantages" to "brand value," with a focus on standardization, marketization, and digital strategies [55][57].