Core Insights - The tourism and cultural system in Pu'er City is integrating "tourism+" into local life through innovative strategies and careful planning, enhancing the city's vibrancy [1] Group 1: Event-Driven Growth - Pu'er City is leveraging large-scale sports events as a powerful engine to drive cultural and tourism consumption, with 42 events held in the first half of the year, leading to a 33% year-on-year increase in revenue for the cultural, sports, and entertainment sectors [3] - The strong performance of the event economy is evidenced by a significant increase of 13.11 percentage points compared to the previous year [3] Group 2: Thematic Engagement - The city has established a "one theme per month" activity matrix, focusing on weekends, holidays, and peak tourist seasons, creating a new consumption landscape with weekly activities and monthly themes [5] - Events such as "Enjoying Beautiful Pu'er" and "Sharing Cultural Pu'er" have been organized to promote local culture and tourism, featuring discounts and interactive experiences to attract visitors [5] Group 3: Quality Living and Tourism - Pu'er is introducing diverse thematic travel routes, including "Tea Aroma Ancient Village Study Tour" and "Wild Fun in Pu'er," connecting 32 premium routes and enhancing the travel experience [7] - The city has developed 26 unique rural tourism spots and 9 wellness tourism projects, attracting 117,100 visitors for immersive experiences in local culture [7] Group 4: Accommodation Enhancement - The accommodation sector in Pu'er has undergone significant upgrades, transitioning from basic lodging to enriched experiences that cater to diverse community needs [9] - The city's accommodation revenue has seen a year-on-year increase of 6.3% for limited-service hotels and 7.7% for all accommodation types, with 20 new quality lodging enterprises added this year [9] Group 5: Overall Impact - The integration of innovative thinking and the "tourism+" strategy is igniting industrial vitality, with events, thematic activities, and quality accommodation continuously stimulating urban consumption potential in Pu'er [10]