"一骑红尘妃子笑，无人知是荔枝来"这情景，正在广州上演现代版！6月19日，"又是一年荔枝红"2025 广州荔枝文化暨旅游推广系列活动带着满城荔香"炸街"了，永庆坊变身"荔枝市集"、直播间上线优质本 土荔枝……这场由省市多部门联袂打造的甜蜜风暴，正在用N种脑洞大开的玩法告诉你：没有荔枝的夏 天不叫夏天！ 完善供应链体系，让荔枝流通"快"起来 广州是岭南荔枝的核心产区，广州荔枝产区被认定为中国特色农产品优势区，有着深厚的荔枝种植历史 与文化底蕴。除了仙进奉、糯米糍、桂味、井岗红糯等公众熟悉的品种，新龙帝鼎、甜岩、北园绿等品 种也深受消费者喜爱。 广州市重点销售企业与京东、顺丰等物流企业深度合作，通过增加运力、开辟专线、优化流程，构建 起"枝头到舌尖"的快速通道。 据了解，京东物流在广东地区已投入双倍运力提升时效，展现出较强的"产地直采＋源头直发＋高效物 流＋全渠道销售"供应链能力。其中，京东物流与铁路系统加大合作力度，精选的高铁动车组每节车厢 可承载2.5吨荔枝，对比陆运、空运等方式时效与成本实现大幅优化，以广州至武汉为例，荔枝通过高 铁发运，相较于传统陆运时效提升60%以上，对比航空运输成本可节降超100%。 ...

Core Insights - The drama "The Lychee of Chang'an" has sparked a significant trend around lychees, enhancing interest in related food and tourism sectors, and promoting a collaborative effort among various industries to boost the lychee economy [1][2][5] Industry and Company Impact - The show narrates the story of a Tang Dynasty official tasked with transporting fresh lychees, which has resonated with audiences, leading to increased sales and interest in lychee-related products [5][6] - Sales data indicates that the procurement and sales volume of lychees have both increased this summer, with a reported over 560% year-on-year growth in transaction value for Guangdong lychees on a major platform, and a 128% month-on-month increase in sales at a large supermarket chain [5][6] - The drama has also driven a surge in tourism to Guangdong and Xi'an, with many visitors exploring cultural sites related to the show, further enhancing the local economy [6][8] - Collaborative marketing efforts, including social media campaigns and partnerships with local tourism boards, have amplified the "lychee effect," promoting lychees as a cultural and economic staple [8][10] - The partnership between Tencent Video and local agricultural authorities aims to support the lychee industry through various promotional activities, including a global lychee festival and a real-time lychee delivery challenge [10]