Core Viewpoint - The article highlights the vibrant promotion of lychee sales in Guangzhou through various innovative marketing strategies and collaborations among local businesses, government, and e-commerce platforms, aiming to enhance the lychee economy and boost local tourism and consumption. Group 1: Marketing Strategies - Guangzhou's Commerce Bureau has integrated online and offline resources, collaborating with over 200 key stores to create a "Lychee Theme Promotion Season" [2] - Major supermarkets are hosting themed events, such as "Centennial Old Tree Lychee Festival" and "Fresh Lychee Season," to enhance customer engagement [2] - E-commerce platforms like Douyin are leveraging their reach to promote lychee sales through live streaming and themed markets, enhancing the summer experience for consumers [2][3] Group 2: Supply Chain Enhancements - Guangzhou is recognized as a core production area for lychee, with a rich history and various popular varieties [4] - Key sales enterprises are partnering with logistics companies like JD and SF to improve the supply chain, ensuring faster delivery from farms to consumers [4] - JD Logistics has doubled its capacity in Guangdong, optimizing transportation methods, including high-speed rail, which significantly reduces delivery time and costs [4] Group 3: Financial Support - Financial institutions are offering exclusive discounts and promotional campaigns to support the lychee economy, such as payment discounts and special consumer vouchers [6] - The collaboration with local businesses and cultural events aims to enhance consumer engagement and promote the unique culinary experiences associated with lychee [6] Group 4: Future Initiatives - The Guangzhou Commerce Bureau is inviting nationwide participation in lychee-related activities and plans to further streamline the supply chain from production to consumption [7] - Upcoming events like the "Lychee Fragrance Across the Seas" aim to expand sales channels and drive quality improvements in the lychee industry [7]

Core Insights - The drama "The Lychee of Chang'an" has sparked a significant trend around lychees, enhancing interest in related food and tourism sectors, and promoting a collaborative effort among various industries to boost the lychee economy [1][2][5] Industry and Company Impact - The show narrates the story of a Tang Dynasty official tasked with transporting fresh lychees, which has resonated with audiences, leading to increased sales and interest in lychee-related products [5][6] - Sales data indicates that the procurement and sales volume of lychees have both increased this summer, with a reported over 560% year-on-year growth in transaction value for Guangdong lychees on a major platform, and a 128% month-on-month increase in sales at a large supermarket chain [5][6] - The drama has also driven a surge in tourism to Guangdong and Xi'an, with many visitors exploring cultural sites related to the show, further enhancing the local economy [6][8] - Collaborative marketing efforts, including social media campaigns and partnerships with local tourism boards, have amplified the "lychee effect," promoting lychees as a cultural and economic staple [8][10] - The partnership between Tencent Video and local agricultural authorities aims to support the lychee industry through various promotional activities, including a global lychee festival and a real-time lychee delivery challenge [10]