Core Viewpoint - The narrative of "Longan's Lychee" revolves around the character Li Shande, who embodies the struggle of an ordinary person facing an impossible task, highlighting themes of perseverance and moral integrity in the face of adversity [1][3]. Group 1: Character Analysis - Li Shande is depicted as a "logistics officer of the Tang Dynasty," tasked with transporting lychees from Lingnan to Chang'an, a seemingly impossible mission that he approaches with a sense of faith and determination [1]. - The character's journey reflects a transformation from a predetermined life path to one filled with unexpected challenges, showcasing his resilience and commitment to his beliefs [1][3]. - Li Shande's background in mathematics and his passion for gardening illustrate the blend of professional skills and personal interests, which he utilizes to navigate his challenges [1]. Group 2: Themes and Messages - The story emphasizes that true success is not measured by fame or wealth, but by maintaining one's conscience and integrity throughout struggles [3]. - Li Shande's repeated encounters with despair and his refusal to give up serve as a testament to the human spirit's capacity to endure and take responsibility, even when faced with overwhelming odds [3]. - The narrative ultimately conveys a message about the importance of personal values and the strength derived from adhering to one's principles, even in the face of adversity [3].

Core Insights - The drama "The Lychee of Chang'an" has sparked a significant trend around lychees, enhancing interest in related food and tourism sectors, and promoting a collaborative effort among various industries to boost the lychee economy [1][2][5] Industry and Company Impact - The show narrates the story of a Tang Dynasty official tasked with transporting fresh lychees, which has resonated with audiences, leading to increased sales and interest in lychee-related products [5][6] - Sales data indicates that the procurement and sales volume of lychees have both increased this summer, with a reported over 560% year-on-year growth in transaction value for Guangdong lychees on a major platform, and a 128% month-on-month increase in sales at a large supermarket chain [5][6] - The drama has also driven a surge in tourism to Guangdong and Xi'an, with many visitors exploring cultural sites related to the show, further enhancing the local economy [6][8] - Collaborative marketing efforts, including social media campaigns and partnerships with local tourism boards, have amplified the "lychee effect," promoting lychees as a cultural and economic staple [8][10] - The partnership between Tencent Video and local agricultural authorities aims to support the lychee industry through various promotional activities, including a global lychee festival and a real-time lychee delivery challenge [10]

Core Viewpoint - The event for the TV series "Lychee in Chang'an" showcased the innovative adaptation of the original story, highlighting the cultural significance of lychee and its impact on the audience's engagement with the series [1][8]. Group 1: Event Highlights - The "Lychee Conference" featured the original author and main cast, engaging in discussions about character development and the adaptation process [1][4]. - Interactive games and activities allowed the audience to connect with the themes of the series, emphasizing the cultural context of lychee in the workplace [1][6]. Group 2: Character and Story Development - The dual protagonist setup of Li Shande and Zheng Ping'an was well-received, with actors showcasing their chemistry and humor during the event [4][5]. - The author, Ma Boyong, expressed his desire for the series to present a more complete world and richer characters compared to the original novel [5]. Group 3: Cultural Impact and Audience Engagement - The series has sparked a "lychee craze" on social media, with viewers sharing their experiences of watching the show and enjoying lychee [8][11]. - The show's popularity has significantly boosted lychee sales, with a reported 560% increase in transaction volume on logistics platforms compared to the previous year [11]. Group 4: Ratings and Reception - Since its premiere, "Lychee in Chang'an" has achieved high ratings, with an average viewership rating of 1.20% and a peak rating of 1.38% [11]. - The series has received positive feedback for its innovative adaptation, visual presentation, and cultural representation, contributing to the growing popularity of lychee as a cultural symbol [11].

Group 1 - The TV series "Lychee in Chang'an," adapted from Ma Boyong's novel, is currently popular and has sparked significant online discussion, particularly regarding the original novel [1] - JD.com reports a rapid increase in search volume and interest for the original book "Lychee in Chang'an" and other works by Ma Boyong [1] - The series reflects the survival wisdom and resilience of small characters in the face of historical challenges, emphasizing the spirit of perseverance [5] Group 2 - JD.com has launched a special section for Ma Boyong's works, including "Lychee in Chang'an," offering a convenient purchasing experience for readers [5][7] - The original book features a unique design and includes a fold-out map, priced at 27.55 yuan during the JD 618 sales event, with additional customer benefits [7] - The JD 618 event is promoting a wide range of quality books across various genres, enhancing consumer engagement and interest in literature [9]