Core Insights - The article discusses the transformation of lychee distribution from ancient times to the present, highlighting advancements in technology that have made it easier to transport fresh lychees globally [2][15][17] Industry Overview - The annual export volume of lychees from Guangdong province exceeds 8,000 tons, with distribution expanding to 22 countries and regions worldwide [2] - The total production of lychees in China is projected to reach 3.65 million tons by 2025, with Guangdong's production alone expected to hit 2.06 million tons, a year-on-year increase of 135.34% [5][15] Technological Advancements - Modern logistics techniques, such as air transport and controlled atmosphere packaging, have extended the shelf life of lychees from 3 days to 10 days, enabling year-round availability [2][13] - Innovations in packaging materials and cold chain logistics have significantly improved the preservation of lychees during transport, reducing spoilage rates [11][13] Market Dynamics - The price of lychees has become a critical issue, with logistics costs often exceeding the price of the fruit itself, leading to significant price disparities between production and retail [15][16] - The article notes that the cost of logistics is a rigid expense that is difficult to reduce, but improvements in the supply chain are being explored to minimize losses and enhance efficiency [16] Consumer Trends - The popularity of lychees has surged, with social media and live streaming contributing to their visibility and sales, making them a common fruit choice among consumers [2][3] - The article highlights the shift of lychees from a luxury item to a widely accessible fruit, reflecting changes in consumer behavior and market dynamics [2][15]