Core Viewpoint - The article discusses the issue of misleading advertising practices, particularly the phenomenon of "big word promotion, small word exemption," which undermines consumer trust and highlights the need for companies to prioritize integrity in their marketing strategies [1][4]. Group 1: Misleading Advertising Practices - The practice of "big word promotion, small word exemption" is not new and has been prevalent across various industries, from instant noodles to automobiles, raising concerns about corporate integrity [1][2]. - The difference in consumer perception between low-cost items like instant noodles and high-value products like cars is significant, as misleading claims in the automotive sector can lead to severe financial and safety consequences for consumers [2][3]. Group 2: Consequences of Misleading Advertising - Misleading advertising in the automotive industry can result in irreversible consequences, such as accidents caused by consumers over-relying on advertised features that are not adequately explained [3]. - A specific case highlighted involved a car company promoting an advanced driving assistance system while downplaying the need for driver supervision, leading to serious accidents and a loss of consumer trust [3]. Group 3: Need for Change in Marketing Practices - Companies often rely excessively on traffic-driven marketing strategies while neglecting user-centric approaches, which can damage brand reputation and consumer trust in the long run [3][4]. - Building brand loyalty requires consistent product quality, transparent information disclosure, and responsible service, rather than just short-term promotional tactics [4][5]. Group 4: Collaborative Efforts for Improvement - Addressing the issue of misleading advertising requires collaboration among regulators, companies, and consumers to create a transparent market environment [4]. - Regulatory bodies should enhance the scrutiny of advertising authenticity, while companies need to prioritize user interests and improve information transparency in their marketing [4][5].