Investment Rating - The investment rating for the industry is "Positive" and maintained [8]. Core Insights - The report analyzes how Wuliangye navigated through a pricing crisis from 2013 to 2015, facing challenges such as declining demand, high inventory, severe price inversion, and low willingness of distributors to make payments. Various strategies were employed to stabilize market prices, but in 2014, the pricing issue persisted. A reasonable adjustment of payment prices was identified as the first step to resolving the price inversion, but comprehensive supply-demand adjustments, including inventory control and marketing reforms, were necessary for long-term solutions [2][4][13]. Summary by Sections 2013: Price Increase Amidst Challenges - In 2013, Wuliangye attempted to maintain brand strength by raising the factory price to 729 yuan, but due to weak demand, they provided a rebate of 70 yuan to distributors, effectively lowering the price to 659 yuan. However, the average market price remained around 580 yuan, leading to reduced payment willingness from distributors [5][15]. 2014: Diverse Subsidy Policies but Continued Price Inversion - In 2014, Wuliangye implemented various measures to address the price inversion, including a dynamic price protection mechanism and a focus on core distributors. Despite these efforts, reliance on core distributors limited the ability to fully develop channel resources. The factory price was directly lowered to 609 yuan in May, but further increases in quotas led to additional price declines, indicating that merely increasing subsidies was insufficient to resolve the issue [6][19]. 2015: Clear Inventory Control and System Reform - In 2015, Wuliangye emphasized inventory control as a key strategy, stating that the total supply would not increase compared to 2014. Internal reforms were initiated to localize marketing personnel and marketize sales staff compensation, transforming them into market-oriented roles. A comprehensive market management system was established, leading to successful price stabilization during peak sales periods in 2015 [7][21].