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迈富时(02556.HK):国内营销及销售SAAS龙头 AGENT商业化先锋
Ge Long Hui· 2025-08-17 05:29
Group 1 - The company is a leading AI SaaS marketing cloud platform established in 2009, focusing on digital and intelligent marketing and sales for various industries including retail, automotive, finance, healthcare, and cross-border e-commerce [1] - The company aims to accelerate business growth through three strategic developments by 2025: building an AI-Agentforce intelligent platform, expanding product ecosystem through acquisitions, and global market expansion [1] - The generative AI market in marketing and sales is projected to reach 463 billion yuan by 2025, with expected growth rates of 29% and 25% in 2026 and 2027 respectively, indicating a fragmented domestic market where the company holds a leading share [1] Group 2 - The T Cloud modular marketing SaaS product is expected to grow its customer base to nearly 26,000 by 2024, with subscription retention rates of 73% and revenue retention rates of 88% [2] - The Zhenke product, which provides CRM and data analysis for large enterprises, is projected to grow to nearly 783 customers by 2024, achieving high customer stickiness with retention rates of 95% and revenue retention rates of 124% [2] - The company is expanding from SMBs to key accounts (KA) and leveraging the Agent product to enhance customer penetration and increase average transaction value, with revenue forecasts of 2.355 billion, 3.085 billion, and 4.062 billion yuan from 2025 to 2027 [2]