r h II ● U and lan 从498m到1050m 距离北京约1小时的怀来产区，位于燕山与太行山之间，属温带大陆季风型气候，光照充足且昼夜温差显著。独特的风带和官厅水库调节着产区的温湿度， 使得极端天气与病虫害影响相对较少，让这个孕育酿酒葡萄的产区始终保持着干燥、清爽的独特环境优势，这里也因此成为酒庄选址并种植酿酒葡萄的"风 从北京一路往北，伴随着目的地的临近，海拔逐渐提升，气温也随之变化。正是基于这样的气候及海拔，成就了怀来地区独特的风土。 迦南酒业酿酒师赵德升介绍道："河北怀来产区位于北京的西北方向，海拔在450m到1050m都有酿酒葡萄的种植。海拔差异使得这个产区的风土气候多样 化，高海拔葡萄园种植如霞多丽、雷司令、长相思这样的白葡萄品种，和较早成熟的红葡萄品种黑比诺；而迦南酒业主要的红葡萄品种，如赤霞珠、美乐、 西拉等则会种植在海拔低一些的葡萄园，这里热量更充足，成熟度更高一些。高海拔冷凉，葡萄成熟期更长，酸度得以更好地积累。" 对于身处怀来产区的葡萄酒庄而言，种植独特或小众葡萄品种是能够从众多同质化酒庄中脱颖而出的"自有基因"。但若想真正贴近消费者，为消费者打造不 同的味觉体验，则需要酒庄 ...

Core Viewpoint - The article emphasizes the growing recognition and consumption of domestic Chinese wines, highlighting their quality and the changing consumer preferences towards lighter, more accessible wine options [2][4][5]. Industry Overview - Domestic wine has a long history in China, dating back to 7000 BC, with significant modern developments marked by the establishment of Zhangyu in 1892 and the influence of international wine culture in the 1970s [3]. - In 2022, imported wines accounted for 60.39% of total wine consumption in China, while domestic wines made up 39.61%. However, overall wine consumption remains a small segment of the alcohol market, dominated by baijiu and beer [4]. - The per capita wine consumption in China is only 0.5 liters, ranking 20th globally, and the country has seen a 19% decline in wine consumption among the top 20 wine-consuming nations [4]. Consumer Trends - There is a noticeable shift in wine consumption patterns, with younger generations moving away from traditional social drinking to more personal enjoyment, leading to an increase in the popularity of lower-alcohol wines [6][5]. - The rise of small boutique wineries and the emergence of new wine styles, such as orange wine, reflect a diversification in the domestic wine market [24][25]. Quality and Terroir - The quality of domestic wines is increasingly recognized, with various regions in China, such as Ningxia and Yunnan, showing potential for producing high-quality grapes due to favorable climatic conditions [7][9][12]. - The concept of "terroir" plays a crucial role in wine quality, encompassing factors like soil, climate, and cultivation practices, which vary significantly across China's wine-producing regions [6][7]. Emerging Varietals - The introduction of new grape varieties, such as Marselan, is seen as a potential flagship for Chinese wines, offering unique characteristics that can distinguish them in the global market [17][20]. - Marselan has gained traction in China, with over 50,000 acres planted, and is being promoted through events like "World Marselan Day" to enhance consumer awareness [20][21]. Challenges and Opportunities - Despite the potential for high-quality domestic wines, there are challenges related to consumer perceptions of value and pricing, as many still associate domestic wines with lower quality [22][23]. - The production costs for domestic wines are higher due to the relatively recent establishment of boutique wineries, but there is a growing trend towards more affordable and diverse wine options [23][24].