新华社呼和浩特12月17日电（记者勿日汗）在内蒙古自治区五原县一家鲜食玉米龙头企业车间里，工人 们将经过锁鲜技术处理的鲜食糯玉米打包装箱，准备出口加拿大。 "我们企业2024年获得'蒙'字标认证后，开启了品牌升级之路，成功打开国际市场。"这家鲜食玉米企业 生产厂长赵守义说，"蒙"字标正在成为内蒙古优质农畜产品闯市场的"金字招牌"。 据了解，如今，"蒙"字标认证正向精深加工领域和服务领域拓展，进一步实现"大草原"与"大市场"的信 任链接与市场对接。 内蒙古拥有赤峰小米、锡林郭勒羊肉、乌兰察布马铃薯、兴安盟大米等一批优质农畜产品，其中具有原 产地保护和绿色有机认证的农畜产品达1800多种。 为了让好东西卖上好价钱，内蒙古从2019年起开展"蒙"字标认证，打造内蒙古品牌。"蒙"字标把国际通 行的认证手段运用到品牌打造中，采取"以认证、选真品"的方式，让好产品的真实品质看得见、认得 清、能享用。 "以内蒙古特色水果鸡心果为例，获得'蒙'字标认证的果园严格按照相关标准种植，果实不仅销量好， 销售价格也比普通果园高一倍多。"内蒙古自治区市场监督管理局局长吴振清说，内蒙古研制发 布"蒙"字标认证标准152项，主要指标高于绿 ...

Core Viewpoint - The "Meng" brand certification in Inner Mongolia has established high standards for quality assurance in local agricultural products, enhancing their market competitiveness and consumer trust [1][4][11]. Group 1: Certification Standards - Inner Mongolia has developed 152 "Meng" brand certification standards covering various local specialties such as beef, lamb, dairy products, and medicinal herbs [1]. - The certification process emphasizes high-quality indicators and green organic process control, aligning with both domestic and international standards [1][3]. - The "Meng" brand certification has been recognized for its technical standards, which exceed national benchmarks and align with international criteria [3]. Group 2: Quality Assurance and Trust - The certification system ensures rigorous quality control from production to market, establishing a comprehensive traceability system for "Meng" brand products [5][6]. - Inner Mongolia has certified 147 quality enterprises, with over 1,400 certified products, enhancing brand recognition and consumer trust [5][6]. - The regulatory framework includes strict monitoring of certification processes and compliance checks, maintaining a 100% pass rate in regular inspections [6][7]. Group 3: Market Impact and Brand Development - The "Meng" brand has become a prominent regional brand, significantly contributing to Inner Mongolia's reputation as a key agricultural production base in China [3][10]. - The brand's marketing strategies include establishing sales centers and online platforms to promote "Meng" products, enhancing their visibility and accessibility [9]. - The brand aims to transform local agricultural practices from raw material sales to value-added processing, thereby increasing profitability for producers [8][9]. Group 4: Recognition and Future Prospects - The "Meng" brand certification has been recognized as a national exemplary case for quality certification services, showcasing its innovative governance model [10]. - The brand's practices have been shared internationally, providing a reference for enhancing regional economic competitiveness and modern governance [10].