千里运活牛，草 原味入粤！"媒 体+"助力呼伦贝 尔农垦集团叩响 大湾区市场大门 ｜首届潮汕牛肉 火锅文化节_南 方+_南方plus 当祖国北疆还笼 罩在冬日的静谧 中时，两头来自 呼伦贝尔的牛已 跨越三千公里奔 赴广州，于12月 19日至21日亮相 媒体+全国首届 潮汕牛肉火锅文 化节·2025南方 牛业大会暨大湾 区优质牛肉产销 对接会。 这场特殊的"千 里赴会"，不仅 是呼伦贝尔农垦 集团（下称"呼 垦集团"）一次 别出心裁的品质 展示，更是北方 优质肉牛资源与 粤港澳大湾区消 费市场深度对接 的生动注脚， 在"媒体+"赋能 肉牛产业高质量 发展的浪潮中， 书写着粤蒙产业 协作的新篇章。 尔农垦现代牧业 有限公司副总经 理刘体福表示。 随着消费者对食 材品质的要求愈 发严苛，单纯的 口头推介已难以 完全建立市场信 任。此次集团耗 费心力，将活牛 从呼伦贝尔草原 运抵广州进行美 食品鉴，旨在打 造"从草原到餐 桌"的沉浸式体 验场景，直观展 现呼伦贝尔牛 肉"鲜、香、 醇"的核心优 势，从而强化消 费者体验与品牌 认知，凸显其差 异化价值，增强 市场信任与合作 意向。 作为拥有70年积 淀的农业产业化 国 ...

Core Viewpoint - The "Meng" brand certification in Inner Mongolia has established high standards for quality assurance in local agricultural products, enhancing their market competitiveness and consumer trust [1][4][11]. Group 1: Certification Standards - Inner Mongolia has developed 152 "Meng" brand certification standards covering various local specialties such as beef, lamb, dairy products, and medicinal herbs [1]. - The certification process emphasizes high-quality indicators and green organic process control, aligning with both domestic and international standards [1][3]. - The "Meng" brand certification has been recognized for its technical standards, which exceed national benchmarks and align with international criteria [3]. Group 2: Quality Assurance and Trust - The certification system ensures rigorous quality control from production to market, establishing a comprehensive traceability system for "Meng" brand products [5][6]. - Inner Mongolia has certified 147 quality enterprises, with over 1,400 certified products, enhancing brand recognition and consumer trust [5][6]. - The regulatory framework includes strict monitoring of certification processes and compliance checks, maintaining a 100% pass rate in regular inspections [6][7]. Group 3: Market Impact and Brand Development - The "Meng" brand has become a prominent regional brand, significantly contributing to Inner Mongolia's reputation as a key agricultural production base in China [3][10]. - The brand's marketing strategies include establishing sales centers and online platforms to promote "Meng" products, enhancing their visibility and accessibility [9]. - The brand aims to transform local agricultural practices from raw material sales to value-added processing, thereby increasing profitability for producers [8][9]. Group 4: Recognition and Future Prospects - The "Meng" brand certification has been recognized as a national exemplary case for quality certification services, showcasing its innovative governance model [10]. - The brand's practices have been shared internationally, providing a reference for enhancing regional economic competitiveness and modern governance [10].