Core Viewpoint - The article discusses the significant drop in blueberry prices during the current sales season, attributed to a substantial increase in supply and improved cultivation techniques, leading to a potential shift in consumer perception of blueberries as a high-priced fruit [1][2][12]. Price Trends - Blueberry prices in supermarkets range from 40 to 60 yuan per jin, with 125g packaged blueberries priced between 10 to 18 yuan, significantly lower than last year's prices [1]. - The price of blueberries at the production level has decreased by 20% to 30% year-on-year as of the end of March, with some mid-range varieties experiencing price cuts of nearly 50% [2][10]. - The price drop began in February, with prices stabilizing or slightly increasing in March, particularly for larger blueberries [4][10]. Supply Dynamics - The expected increase in blueberry supply this year is estimated at 70% to 80% compared to last year, with some optimistic forecasts suggesting a potential doubling of supply [2][12]. - The expansion of blueberry planting areas, particularly in regions like Yunnan and northern provinces, has contributed to the increased supply [12][18]. - The market has seen a rise in online sales and promotional activities, which have further supported blueberry prices despite the overall decline [4][14]. Consumer Behavior - Consumers have reported improved taste and quality of blueberries this year, attributed to the introduction of new, sweeter varieties and favorable growing conditions [17]. - The increase in blueberry sales is also linked to the growing acceptance and recognition of Yunnan blueberries among consumers [20][18]. Future Outlook - The article suggests that while blueberry prices may stabilize in the short term, there could be fluctuations as supply peaks and quality varies [24][26]. - The potential for blueberries to shed their "high-priced fruit" label is discussed, with industry experts indicating that increased production and improved supply chain efficiencies could lead to sustained lower prices [25][26]. - The blueberry market may face increased competition, particularly in the lower-end fruit segment, which could lead to price wars [25].

Core Viewpoint - The article discusses the significant price drop of blueberries in the market, highlighting the increase in supply and changes in consumer behavior as key factors driving this trend [2][10]. Price Trends - Current market monitoring shows that the price of domestic blueberries has fallen to the range of 10-15 yuan per 125 grams, a nearly 50% decrease from the initial price of over 100 yuan per pound [3]. - Reports indicate that blueberry prices have decreased by approximately 30% compared to pre-Spring Festival levels, with some varieties experiencing a price cut of up to 50% [4]. - In Sam's Club, large blueberries (18mm+) are priced at 59.9 yuan per pound, while giant blueberries (24mm+) are priced at approximately 93.2 yuan per pound [5]. Supply and Production - The increase in blueberry prices is attributed to a rise in production, driven by the expansion of planting bases and favorable climatic conditions [11]. - The planting area for blueberries in China is expected to reach nearly 1.5 million acres by 2024, with an estimated production of 800,000 tons, making China the largest producer globally [11]. - The introduction of e-commerce direct procurement and improved cold chain logistics has reduced distribution costs, further contributing to lower consumer prices [11][12]. Consumer Behavior - There has been a notable surge in the sales of blueberry potted plants, with a year-on-year increase of 246%, selling over 1 million pots in March alone [13][14]. - The majority of consumers purchasing blueberry potted plants are aged between 25 and 35, indicating a trend among younger demographics towards home gardening [15]. - Social media has played a role in promoting blueberry cultivation at home, with many users sharing their experiences and tips for growing blueberries [16][17]. Market Outlook - Local farmers anticipate that the retail price of blueberries may drop below 15 yuan per pound as more blueberries from planting bases in Qingdao and Tai'an become available [9]. - The article suggests that the trend of home gardening and the popularity of potted plants may continue to grow, reflecting a broader interest in sustainable and self-sufficient living [18].