文｜《 BUG 》栏目 张奥 近日，有网友发文称，西贝北京石景山万达店更换了门头，餐厅 Logo 从之前的红白配色改成了白绿配色，"莜面村"改成了"我从草原 来"。 西贝北京石景山万达店向《 BUG 》栏目表示："情况属实， Logo 的确进行了更换，换成了新的。" 即便国庆后，《 BUG 》栏目随机问询了西贝的北京多家门店，也均表示，"用餐高峰期不需要排队，基本有位置。" 可喜的是，有消费者表示，近期西贝的服务变好了不少，客人到店员工会主动送上茶水，送瓜子、零食、粥等供客人免费享用。 有用户低价"薅羊毛" 对于更换 Logo 的具体原因，以及是否未来会普及到全国范围内，西贝创始人、董事长贾国龙独家回应称："这只是一个小范围的尝试， 不会普及到全国门店。也许未来在中心城市会有一两家店铺使用这个新标语（和 Logo ），就像星巴克有黑标店、工厂店一样。" 此前，西贝还曾大量发放代金券，衍生出了倒卖及"薅羊毛"情况。贾国龙表示："我觉得也正常，最开始做这个（活动）的时候也没想 到。但这些消费者来了，我们很欢迎。"他还表示："这些消费者都很善良，我们也相当于请客。请客就要大大方方的，既然来了，来的都 是客，我们还是 ...

Group 1: Economic Indicators and Consumer Behavior - The Consumer Price Index (CPI) has shifted from decline to increase, indicating a need to further stimulate consumer activity in the economy [1] - Consumer spending is a major component of GDP, and its growth is essential for economic development [1] - The government has introduced policies such as "trade-in" and "consumer loan interest subsidies" to boost consumption [1] Group 2: Trends in Consumption - There is a significant trend towards increasing the proportion of consumption in GDP, which is currently lower compared to developed countries [2] - Enhancing consumer income through industrial upgrades is crucial for boosting consumption [2] - The demand for sports events and related products indicates untapped consumer potential [2] Group 3: Competition and Market Dynamics - "Involution" or excessive competition in certain industries is detrimental to consumer welfare and market health [3] - The need to improve industry concentration and profitability is emphasized to combat "involution" [5] - The manufacturing sector's upgrade is essential for increasing residents' income and overcoming the middle-income trap [4][5] Group 4: Policy Utilization and Consumer Opportunities - Consumers are encouraged to take advantage of government subsidies for various sectors, including home appliances and automobiles [6] - The limited nature of subsidies means consumers should act quickly to benefit from available policies [6] - Traditional and new consumption sectors hold significant potential for growth, and consumers should embrace digital economic opportunities [7]

Group 1: Economic Indicators and Consumer Behavior - The Consumer Price Index (CPI) has shifted from decline to increase, indicating a need to further stimulate consumer activity in the economy [1] - Consumer spending is a major component of GDP, and its growth is essential for economic development [1] - The "trade-in" and "consumer loan interest subsidies" policies have effectively boosted consumer vitality and spending [1] Group 2: Trends in Consumer Spending - There is a significant trend towards increasing the proportion of consumer spending in GDP, which is currently lower compared to developed countries [2] - Enhancing consumer income through industrial upgrades is crucial for increasing consumption [2] - The demand for sports events and related products indicates untapped consumer potential [2] Group 3: Competition and Market Dynamics - "Involution" in competition is detrimental to consumer welfare and disrupts market order [3][4] - The need for improved industry concentration and profitability is emphasized to combat "involution" [5][6] Group 4: Government Policies and Consumer Opportunities - Government subsidies for trade-ins cover various sectors, and consumers are encouraged to take advantage of these limited-time offers [7] - Traditional and new consumption sectors hold significant potential for growth, and consumers should embrace digital economic opportunities [8]

Core Viewpoint - The incident involving a small noodle shop in Zhengzhou, where a group of seven people ordered only one bowl of noodles, has sparked significant online debate about customer behavior and business practices [1][3][5]. Group 1: Incident Details - The noodle shop, struggling with business, advertised a promotion of "one bowl fills you up, free refills" to attract customers [1][3]. - A woman entered the shop with six children and ordered just one bowl of noodles, leading to multiple requests for free refills [3][5]. - The shop owner initially complied but eventually refused further refills, citing the behavior as an attempt to exploit the promotion [5][6]. Group 2: Customer and Owner Reactions - The woman left a negative review online, accusing the shop of false advertising and poor service, which angered the owner [5][6]. - The owner recorded a video to defend his position, highlighting the unfairness of the woman's actions and the negative impact on his business [3][5]. - Most online commenters sided with the owner, criticizing the woman's actions as an example of exploiting small businesses [5][9]. Group 3: Broader Implications - Some commenters noted that the shop's promotion lacked clear limitations, allowing for potential exploitation [6][8]. - The incident raises questions about customer ethics and the importance of setting clear promotional rules to avoid misunderstandings [8][12]. - The situation reflects the challenges faced by small businesses in maintaining profitability while attracting customers through promotions [9][12].

Core Viewpoint - The article discusses the first case of government consumption voucher subsidy fraud in Shanghai, highlighting the fraudulent activities of an individual who exploited the system to illegally obtain government subsidies totaling over 130,000 yuan [1][6]. Summary by Sections Fraud Case Details - The defendant, Xia, fabricated in-store consumption orders to fraudulently claim government subsidies, resulting in a conviction for fraud with a sentence of three years in prison, suspended for three years, along with a fine [1][6]. - Xia, as the legal representative of a restaurant management company, discovered that some lottery winners were selling the "Le Pin Shanghai" consumption vouchers online for 50-80 yuan, prompting him to purchase these vouchers and create fictitious transactions to redeem them [4][5][6]. Government Consumption Voucher Program - In 2024, the Shanghai government launched the "Le Pin Shanghai" dining consumption voucher program, which allowed consumers to receive discounts such as 300 yuan off a 1,000 yuan purchase through a lottery system [4]. - The program aimed to stimulate consumption and support the economy, but it was undermined by fraudulent activities that violated the rules of the subsidy program [4][6]. Legal Implications of Fraudulent Activities - The court emphasized that the fraudulent actions not only harmed legitimate consumers but also severely impacted the effectiveness of government policies designed to promote economic activity [6]. - The article outlines the legal boundaries of "crawling wool," indicating that actions taken with the intent to illegally acquire government subsidies can constitute fraud under Chinese law [8][9]. - It warns that using illegal methods to obtain vouchers or engaging in fraudulent transactions can lead to severe legal consequences, including potential criminal charges [9].

Core Viewpoint - The article emphasizes the need for a collective effort to uphold the principle of integrity in the market economy to ensure a continuously optimized consumer environment [1][2]. Group 1: Consumer Behavior - Recent incidents of malicious returns, such as a group of students returning clothes after wearing them, highlight the abuse of return policies, which undermines the integrity of the market and harms legitimate businesses [1]. - The practice of "gaming the system" through unreasonable returns not only violates the principles of market integrity but also poses a risk to the sustainability of small and medium-sized enterprises [1]. Group 2: Regulatory Measures - The implementation of the recommended national standard for "no-reason return service norms" aims to regulate the scope and condition of returned goods, establishing clear requirements and processes for returns [2]. - E-commerce platforms are encouraged to enhance their return review mechanisms and monitor unusual return patterns to protect merchants' rights [2]. - Market regulatory authorities should refine the burden of proof and standards for determining return cases, increasing penalties for malicious return behaviors [2]. Group 3: Educational Responsibility - Educational institutions and teachers play a crucial role in instilling values of integrity and rule awareness in students, which is essential for fostering a responsible consumer culture [2].