Core Points - Jema Rose is facing consumer complaints regarding the misleading nature of its "New Zealand 8 Minute" branding, which has raised legal concerns about potential fraud [2][3] - The brand claims to utilize advanced New Zealand technology that requires only 8 minutes for its products to penetrate deeply and provide salon-level results, but this has been contested as misleading [2] - Legal experts suggest that the use of the term "8 minutes" may mislead consumers into believing it indicates a product efficacy rather than a trademark, which could constitute false advertising [3] Product Information - Jema Rose offers products such as caviar shampoo and conditioner, prominently featuring "8+MINUTE" on packaging, but clarifies that it is merely a trademark with no special meaning [2] - The brand claims to be New Zealand's leading brand, inspired by the country's pure water sources and natural plants, and has achieved over 200 million in sales across New Zealand [2] Market Context - The controversy surrounding Jema Rose's branding echoes previous incidents in the industry, such as the "Pantene 3 Minute Miracle," highlighting the potential for consumer misunderstanding based on brand names [3] - The situation raises broader questions about the ethical implications of branding practices in the beauty and personal care industry, particularly regarding consumer perception and trust [3]

Core Viewpoint - The dispute over the trademark licensing of the well-known Chinese brand "Lianxianglou" continues, with both the trademark user and owner refusing to compromise [1][2]. Group 1: Trademark Dispute - Guangzhou Lianxianglou Co., Ltd. has filed a lawsuit against two companies operating Lianxianglou restaurants, winning the case in the first instance, with the defendants fined 2 million yuan for false advertising claims [1][4]. - The trademark owner, Guangzhou Old Brand Investment Holding Co., Ltd., insists that the licensing nature of the Lianxianglou trademark is ordinary licensing, and they will handle the legal proceedings regarding the fine [1][2][3]. - The controversy over the licensing method dates back to 2006, when the ownership and licensing terms were not clearly defined, leading to ongoing disputes [4][6]. Group 2: Legal Proceedings and Court Rulings - The Beijing Haidian District Court ruled that the two defendant companies, Guangzhou Lianlou Catering Service Co., Ltd. and Guangzhou Bailian Catering Service Co., Ltd., could use the Lianxianglou trademark under ordinary licensing but could not claim historical branding without proper authorization [7][8]. - The court found that the use of terms like "Chinese Time-honored Brand" and "Centennial Classic" by the defendants constituted false advertising, misleading consumers about their historical connection to the original Lianxianglou [7][8]. Group 3: Business Expansion and Performance - Lianxianglou has accelerated its market expansion, successfully opening 10 stores in five cities, including Guangzhou, Wuhan, and Xiamen, demonstrating significant national growth [3]. - The brand's food sales business has seen a remarkable year-on-year increase of 1100%, indicating strong market performance [3].

Core Viewpoint - The company Foshan Meicheng Food Co., Ltd. has been deregistered as of May 15, 2024, following controversies surrounding its products, particularly the "Hong Kong Meicheng Mooncake" [1]. Company Overview - Foshan Meicheng Food Co., Ltd. was established in 2023, located in Foshan, Guangdong Province, with a registered capital of 1 million RMB and paid-in capital of 400,000 RMB [1]. - The company was co-owned by Zhang Shaodeng and Yu Yongqi, with Yu Yongqi serving as the legal representative [1]. Controversy and Regulatory Actions - The "Hong Kong Meicheng Mooncake" faced scrutiny due to its production location not being in Hong Kong, leading to investigations by multiple market regulatory authorities [2][3]. - The Guangzhou Huadu District Market Supervision Administration confirmed that the "Hong Kong Meicheng" brand is registered in Hong Kong and authorized Guangzhou Meicheng Food Co., Ltd. to use the trademark [3]. - The products were produced under contracts with both Hong Kong Meicheng Food Group and Guangzhou Meicheng Food Co., Ltd., which have not been found to violate any laws as of the latest reports [4]. Financial Implications - Following the controversies, the company "San Zhi Yang" was fined 68.9495 million RMB for false commercial advertising related to the "Hong Kong Meicheng Mooncake" and other products, with total compensation reaching 27.7785 million RMB [4]. - The company has since rectified its operations and is deemed eligible to resume business [4]. Related Entities - Guangzhou Meicheng Food Co., Ltd. and Guangzhou Meicheng Food Technology Co., Ltd. remain operational and are involved in the production and marketing of the mooncake products [2][3]. - The "Xiao Yang Zhen Xuan" video account, associated with Hefei San Wu Cheng Qun E-commerce Co., Ltd., is fully owned by Hefei San Zhi Yang Network Technology Co., Ltd. [5].

Core Viewpoint - The article discusses the recent deregistration of Foshan Meicheng Food Co., Ltd., which was involved in controversies related to the "Hong Kong Meicheng Mooncake" product, highlighting issues of brand ownership and regulatory actions against misleading advertising practices [1][2]. Group 1: Company Status and Changes - Foshan Meicheng Food Co., Ltd. has changed its registration status from active to deregistered as of May 19, 2023 [1]. - The company was established in February 2023 with a registered capital of 1 million RMB, focusing on food production and sales [1]. Group 2: Brand and Product Controversies - The "Hong Kong Meicheng Mooncake" faced backlash last year due to its production not being based in Hong Kong, leading to public disputes [1]. - Guangzhou Meicheng Food Co., Ltd., the brand operator, is still active and was established in 2019, under the Hong Kong Meicheng Food Group [1]. Group 3: Regulatory Actions - In September 2022, the Hefei Market Supervision Administration reported that the "Hong Kong Meicheng Mooncake" and "Australian Grain-fed Beef Rolls" were involved in false advertising, resulting in a suspension of operations for the company "San Zhi Yang" [2]. - The company was fined 68.95 million RMB and compensated 27.78 million RMB for the involved products [2].