价格战的战火，已经从外卖烧向了超市行业。京东折扣超市、超盒算NB（原阿里盒马NB）和快乐猴（美团旗下超市品牌），靠着一大批价格低到匪夷所 思的商品，正在城市的街头巷尾争夺着大爷大妈的青睐。 这一切的关键，都在于三个字：硬折扣。 这期内容我们来聊一聊，为什么硬折扣成了大厂们的新战场。 01 京东折扣超市、超盒算NB、快乐猴，本质都是硬折扣商店。 这个「硬」是相对于「软折扣」的「软」而产生的。 30枚无抗鲜鸡蛋只卖11块5。 一箱12瓶550毫升装矿泉水只卖7块9。 2.5公斤的海天味极鲜特级酱油只卖19块9。 5公斤的超市自营洗衣液只卖17块8。 软折扣也可以称之为库存折扣。 库存，是所有卖货人最讨厌的两个字，它意味着前期投入的货款收不回来，意味着商品占着货架占着仓库，仓储和销售都是有成本的。 为了清掉这些烫手山芋，打折自然就要打折。 只要折扣够狠，就没有卖不出去的消费品，21万的雪铁龙老气横秋全是缺点，12万的雪铁龙成熟稳重完美无缺。 哪怕是亏本，只要能卖掉，多少也能少亏点。 软折扣的优势，就在于它卖的是库存，放在那里不动也是有成本的，急于出手的商家真的可能给它打一个匪夷所思的折扣。 有人形容，软折扣就是商业 ...

责任编辑：小浪快报 数据显示，嘉实基金旗下1只基金重仓名臣健康。嘉实润泽量化定期混合（005167）二季度持有股数1.5 万股，与上期相比持股数量不变，占基金净值比例为0.84%，位居第七大重仓股。根据测算，今日浮盈 赚取约1.43万元。 嘉实润泽量化定期混合（005167）成立日期2018年1月19日，最新规模3006.84万。今年以来收益 15.9%，同类排名4752/8161；近一年收益21.09%，同类排名3686/8015；成立以来收益15.46%。 嘉实润泽量化定期混合（005167）基金经理为赖礼辉。 风险提示：市场有风险，投资需谨慎。本文为AI大模型自动发布，任何在本文出现的信息（包括但不 限于个股、评论、预测、图表、指标、理论、任何形式的表述等）均只作为参考，不构成个人投资建 议。 10月15日，名臣健康涨5.41%，截至发稿，报18.51元/股，成交2.14亿元，换手率4.52%，总市值49.33亿 元。 资料显示，名臣健康用品股份有限公司位于广东省汕头市澄海区莲南工业区，成立日期1994年12月14 日，上市日期2017年12月18日，公司主营业务涉及研发、生产、销售健康护理用品,主要产 ...

10月13日，名臣健康盘中下跌2.04%，截至11:29，报16.30元/股，成交1.94亿元，换手率4.43%，总市值 43.44亿元。 资金流向方面，主力资金净流入825.96万元，特大单买入626.62万元，占比3.24%，卖出667.93万元，占 比3.45%；大单买入4066.15万元，占比21.01%，卖出3198.88万元，占比16.53%。 名臣健康今年以来股价跌0.61%，近5个交易日涨9.32%，近20日涨5.78%，近60日跌0.49%。 资料显示，名臣健康用品股份有限公司位于广东省汕头市澄海区莲南工业区，成立日期1994年12月14 日，上市日期2017年12月18日，公司主营业务涉及研发、生产、销售健康护理用品,主要产品包括洗发 水、护发素、沐浴露、啫喱水及护肤品等。主营业务收入构成为：网络游戏76.84%，日化用品 23.09%，其他0.07%。 名臣健康所属申万行业为：传媒-游戏Ⅱ-游戏Ⅲ。所属概念板块包括：化妆品、小盘、昨日涨停、人工 智能、元宇宙概念等。 机构持仓方面，截止2025年6月30日，名臣健康十大流通股东中，华夏行业景气混合A（003567）位居 第四大流通股东，持 ...

Core Viewpoint - Mingchen Health's stock price has experienced a decline of 9.88% year-to-date, with significant drops in recent trading periods, indicating potential challenges in the market [2]. Company Overview - Mingchen Health Products Co., Ltd. is located in the Lian Nan Industrial Zone, Chenghai District, Shantou City, Guangdong Province, and was established on December 14, 1994, with its listing date on December 18, 2017 [2]. - The company specializes in the research, development, production, and sales of health care products, including shampoos, conditioners, shower gels, gel water, and skincare products [2]. - The revenue composition of the company is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [2]. Financial Performance - For the first half of 2025, Mingchen Health achieved operating revenue of 712 million yuan, representing a year-on-year growth of 7.07%. However, the net profit attributable to shareholders decreased by 31.97% to 41.06 million yuan [2]. - The company has distributed a total of 151 million yuan in dividends since its A-share listing, with 46.57 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Mingchen Health was 18,800, an increase of 2.88% from the previous period, with an average of 14,063 circulating shares per person, a decrease of 2.80% [2]. - Notable institutional holdings include Huaxia Industry Prosperity Mixed Fund, which is the fourth-largest shareholder with 5.2765 million shares, an increase of 1.6392 million shares from the previous period [3].

Core Insights - The Chinese hair care industry is experiencing steady growth, with market size projected to increase from 57.3 billion yuan in 2019 to 67.8 billion yuan in 2024, and expected to surpass 70 billion yuan due to the release of Z-generation scenario-based demands and technological advancements [1][6][7] - Online channels have become the dominant sales platform, with online transaction volume expected to exceed 34.037 billion yuan in the first half of 2025, reflecting a year-on-year growth of 20.67% [7][8] - The competitive landscape is characterized by international giants like Procter & Gamble, L'Oréal, and Unilever leading the market, while domestic brands are carving out niches through differentiated competition [1][6][9] Industry Overview - Hair care involves cleaning the scalp and hair while providing nutrition to maintain health and aesthetics, encompassing both washing and conditioning processes [2] - The industry is structured in three layers: upstream (raw materials and packaging), midstream (product manufacturing), and downstream (sales and consumption) [5][6] Market Dynamics - The market is driven by three main product categories: hair cleansing, care, and dyeing/perm, with men's hair care showing significant growth [1][8] - The market is witnessing a shift towards more precise consumer demands, with over 80% of consumers experiencing scalp health issues, leading to notable growth in functional segments like anti-hair loss and scalp care [8][9] Competitive Landscape - The market is dominated by international brands, which hold over 50% market share, while domestic brands are gradually increasing their presence through targeted strategies [9][10] - In the online market, domestic brands occupy 12 out of the top 20 positions, but international brands still account for 80% of market share, indicating a strong competitive edge for established players [10][11] Future Trends - The industry is expected to evolve around three main directions: technology-driven product upgrades, market segmentation, and the rise of domestic brands [12][13] - Technological advancements such as biotechnologies and AI will facilitate a shift from basic cleaning to precision care, enhancing product efficacy and customization [13] - The market will see further segmentation based on demographics and usage scenarios, with live-streaming e-commerce playing a crucial role in reaching consumers [14][15]

Core Viewpoint - Mingchen Health's stock price has experienced a decline of 6.34% year-to-date, with a recent drop of 2.04% on September 19, 2023, indicating potential challenges in market performance [1][2]. Company Overview - Mingchen Health, established on December 14, 1994, and listed on December 18, 2017, is located in the Lian Nan Industrial Zone, Chenghai District, Shantou City, Guangdong Province. The company specializes in the research, production, and sales of health care products, including shampoos, conditioners, shower gels, gel water, and skincare products [2]. - The company's revenue composition is as follows: 76.84% from online games, 23.09% from daily chemical products, and 0.07% from other sources [2]. Financial Performance - For the first half of 2025, Mingchen Health reported a revenue of 712 million yuan, reflecting a year-on-year growth of 7.07%. However, the net profit attributable to shareholders decreased by 31.97% to 41.06 million yuan [2]. - Since its A-share listing, Mingchen Health has distributed a total of 151 million yuan in dividends, with 46.57 million yuan distributed over the past three years [3]. Shareholder Information - As of June 30, 2025, the number of shareholders for Mingchen Health increased by 2.88% to 18,800, with an average of 14,063 circulating shares per person, a decrease of 2.80% [2]. - Notable institutional holdings include Huaxia Industry Prosperity Mixed Fund, which is the fourth largest shareholder with 5.2765 million shares, an increase of 1.6392 million shares from the previous period [3].

Core Insights - Watsons has launched a fun pop-up store in Shanghai featuring the iconic character Mengququ as the "Hair Volume Ambassador" to promote hair care products and engage consumers in interactive experiences [1][4][10] Group 1: Event Highlights - The pop-up store includes immersive experiences such as a giant hair volume waterfall arch and themed areas like the Hair Volume Research Institute and the Fluffy Supply Warehouse [4][7] - Consumers can participate in various interactive challenges, trying on fun wigs and taking photos, enhancing their emotional satisfaction [4][5] - The event aims to attract young consumers by integrating health hair care concepts into creative interactions like "getting hair volume" and "styling" [10] Group 2: Product Offerings - Watsons has introduced exclusive co-branded hair care sets in collaboration with multiple brands, including hair oils, conditioners, masks, and shampoos, providing a comprehensive hair care solution [7][11] - The themed stores in Shanghai and Chengdu feature dedicated stations for scalp and hair care, creating a lively shopping atmosphere [7][9] Group 3: Marketing Strategy - The collaboration with Mengququ reflects Watsons' keen insight into young consumer trends and preferences, aiming to innovate marketing activities and strengthen brand identity [10]

Company Overview - Lafang Home Products experienced a volatile stock performance on August 11, closing at 24.39 yuan, down 1.33% from the previous trading day [1] - The stock saw a rapid rebound during the day, with a more than 2% increase within 5 minutes, reaching a high of 25.08 yuan [1] - The trading volume for the day was 236 million yuan, with a turnover rate of 4.27% [1] Business Operations - The company specializes in the research, production, and sales of personal care products, including hair care, skin care, and cosmetics [1] - Its product range includes shampoos, conditioners, body washes, and skincare products [1] - Lafang operates well-known brands such as "Lafang" and "Meiduosi" within the beauty and personal care industry [1] Financial Metrics - On August 11, the net outflow of main funds was 10.28 million yuan, but there was a cumulative net inflow of 41.42 million yuan over the past five trading days [1] - The current price-to-earnings (P/E) ratio for the company is 105.23 times, and the price-to-book (P/B) ratio is 2.87 times [1]

Core Viewpoint - Kao is targeting Generation Z with its new hair care product line "MEMEME," which features a time-saving conditioner that can be applied in just 10 seconds, significantly shorter than the typical 60 seconds recommended for conditioners [2][4]. Group 1: Product Launch and Target Market - The "MEMEME" product line will be launched on August 9 in approximately 10,000 stores, with a price point of 1,540 yen (about 75.2 RMB) for both shampoo and conditioner, making it about 10% cheaper than previous high-end lines aimed at older demographics [4]. - The product line is designed for teenagers and young adults aged 10 to 20, with the concept of "showing one's cuteness = my cuteness," aiming to create hair care products that enhance mood and self-expression [4][5]. Group 2: Market Strategy and Consumer Insights - Kao collaborated with "SHIBUYA109 lab." to understand the emotional needs of Generation Z, conducting qualitative interviews and product testing to refine branding and packaging [5]. - The design of the product packaging, particularly the vibrant red container, was positively received, reflecting the youthful energy and emotional appeal desired by the target demographic [5]. Group 3: Market Position and Financial Goals - Kao's market share in the high-end hair care segment has declined from 22.7% in 2009 to 12% in 2023, while the high-end market's share has grown from 16% in 2017 to an expected 50% by 2024 [5][6]. - The company aims to increase its profit margin from around 10% back to over 20% by 2027, with the launch of "MEMEME" seen as a crucial step in revitalizing its market share and profitability [7].

Core Insights - The article emphasizes the importance of cultivating internal talent to develop future CEOs rather than relying on external recruitment, using Procter & Gamble (P&G) as a prime example of successful internal development practices [10][11][12]. Group 1: Challenges in Finding CEOs - Many entrepreneurs struggle to find suitable CEOs, often resorting to external recruitment, which is typically unsuccessful [3][14]. - The article discusses the pitfalls of hiring external candidates, including the unreliability of those who actively seek positions after previous failures [14][16]. - Industry experts often fail to transition into CEO roles due to their reluctance to leave their comfort zones, which limits their ability to manage broader business challenges [17][31]. Group 2: P&G's Approach to CEO Development - P&G has a track record of developing over 90% of its management from within, with a significant number of its CEOs being internal promotions [11][12]. - The company focuses on identifying young talent with leadership potential and nurturing them through systematic training and opportunities [58][62]. - P&G emphasizes the importance of selecting candidates based on innate qualities such as a strong drive for success, leadership ability, and resilience [58][59]. Group 3: Cultivating a Growth-Oriented Culture - P&G encourages employees to take on early responsibilities and engage in real projects, fostering a culture of proactive problem-solving [82][86]. - The company maintains a balance between providing employees with the freedom to innovate while ensuring that their proposals are grounded in solid data and practical frameworks [88][90]. - P&G's internal processes are designed to allow for continuous improvement, enabling employees to refine their skills and methodologies over time [120][128]. Group 4: Avoiding Shortcuts and Building Integrity - P&G instills a strong value system that discourages shortcuts and promotes long-term value creation, which is crucial for effective leadership [186][188]. - The company fosters a culture where employees are encouraged to design sustainable business models rather than relying on quick fixes [189][190]. - This value-driven approach helps employees develop the necessary skills to succeed in leadership roles, particularly as CEOs [197][198].