虚拟现实(VR/AR)

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上海市静安区商务委主任答中经报记者问:首发经济独树一帜 “十四五”期间引进各类首店近千家
Zhong Guo Jing Ying Bao· 2025-09-17 19:31
Core Viewpoint - Jing'an District in Shanghai is leading the development of the "first launch economy" in the city and nationwide, with a focus on high-quality and high-density events and activities [1][2]. Group 1: Economic Development - Jing'an District aims to become a global hub for new product launches, having introduced 991 new stores since 2021, including 15 global flagship stores and 163 Asian and national first stores [2]. - The district has hosted over 200 high-profile launch events, showcasing its ability to attract significant consumer interest and set trends in the market [2][3]. Group 2: Infrastructure and Support - The district has transformed Zhang Garden into a global landmark for new product launches, hosting over 30 high-profile stores since its opening in late 2022 [3]. - Jing'an District has implemented a series of supportive measures for businesses, including a "white list" for brands that have conducted launch events and the establishment of a unique "tax refund demonstration street" [3][4]. Group 3: Consumer Impact - The "Louis Vuitton Extraordinary Journey" project has significantly boosted foot traffic in the Nanjing West Road business area, with an average daily visitor count exceeding 500,000, representing a 62% year-on-year increase [3][4]. - The project has also doubled the average sales of surrounding malls, demonstrating the strong spillover effects of the first launch economy [3][4]. Group 4: Future Plans - The district plans to focus on renewing infrastructure, innovating business models, and ensuring resource availability to promote high-quality development of the first launch economy [5]. - Future initiatives will include creating a network of high-level launch landmarks, encouraging cross-industry collaboration, and leveraging advanced technologies to enhance consumer experiences [7].