Core Viewpoint - Xiaomi has become a target of widespread criticism across various platforms, indicating its significant impact on multiple industries, including smartphones, home appliances, and automobiles [1][3][11] Group 1: Impact on Home Appliances - Xiaomi has disrupted the home appliance industry, previously dominated by established brands, by introducing innovative designs, smart functionalities, and competitive pricing [4][5] - The company's AIoT business generated revenue of 71 billion in the first half of 2025, with air conditioner sales reaching 5.4 million units, indicating a substantial market share gain from traditional manufacturers [7] Group 2: Automotive Industry Strategy - Xiaomi's unconventional approach to car manufacturing has challenged traditional marketing strategies, with CEO Lei Jun personally engaging in product promotion and social media interactions [9] - In September, Xiaomi's vehicle deliveries exceeded 40,000 units, showcasing its rapid market penetration and posing a threat to established automotive players [9] Group 3: Industry Reactions and Criticism - The backlash against Xiaomi is largely driven by those whose financial interests have been disrupted, including competitors, advertising agencies, and influencers who relied on traditional marketing methods [11] - The criticism reflects a resistance to Xiaomi's innovative practices that challenge the status quo, ultimately benefiting consumers through lower prices and improved services [11]