Group 1 - The rise in canned fish consumption in the U.S. is seen as a "recessionary consumption" trend, indicating economic downturn signals amid high prices and interest rates [1][2] - Google data shows a significant increase in searches for canned fish, with a 2750% rise for Nuri brand spicy olive oil sardines and a 4000% increase for Brunswick olive oil sardines over the past 90 days [1] - Social media platforms like TikTok and Instagram are driving the popularity of canned fish, with users showcasing creative recipes and presentations, reflecting a shift towards affordable indulgence [1] Group 2 - The surge in canned food consumption mirrors past economic downturn indicators, similar to the "lipstick index" proposed by Leonard Lauder during the 2001 internet bubble [2] - The increase in both affordable and artisanal canned fish options suggests a diversification in protein choices among American consumers, rather than a straightforward recession indicator [2] - The trend is prompting a revival in U.S. canned food production, with previously closed small canneries planning to reopen due to rising import tariffs and labor costs, indicating a shift in the food supply chain [3]