松原股份系列 车中旭霞 公司深度： 《松原股份（300893.SZ）-汽车安全带国产领军企业，品类拓展加速自主崛起》——20231212 公司点评： 《松原股份（300893.SZ）-产品线全面发力，一季度营收同比增长45%》 ——2025-05-05 《松原股份（300893.SZ）-产品线持续放量，三季度营收同比增长47%》 ——2024-11-02 《松原股份（300893.SZ）-2024年一季报点评-新产品放量，品类拓展加速自主崛起》-20240428 《松原股份（300893.SZ）-2023年年报点评-新产品放量，品类拓展加速自主崛起 》-20240418 核心观点 产品放量叠加成本优化，松原二季度净利润同比增长41% 25H1松原安全实现营收11.5亿元，同比+42.9%，归母净利润1.6亿元，同比+30.9%，扣非净利润1.5亿元，同比+26.6%；单季度看，25Q2松原安全实现营收6.1亿元，同比 +40.8%，环比+14.3%，归母净利润0.88亿元，同比+41.0%，环比+19.5%，扣非利润0.87亿元，同比+43.6%，环比+38.1%；整体来看，得益于公司被动安全系统全方位的持续 ...

Core Viewpoint - The company is positioned as a leading domestic manufacturer of automotive safety belts, with accelerated product line expansion and a projected revenue growth of 45% year-on-year in Q1 2025 [1]. Financial Performance - In 2024, the company achieved a revenue of 1.97 billion yuan, representing a year-on-year increase of 53.9%, with a net profit attributable to shareholders of 260 million yuan, up 31.5% year-on-year [2][12]. - The revenue breakdown by business segments shows that the safety belt assembly, airbags, and steering wheel segments generated revenues of 1.26 billion, 470 million, and 130 million yuan, respectively, with year-on-year growth rates of 40%, 152%, and 71% [2][12]. - In Q4 2024, the company reported a revenue of 660 million yuan, a year-on-year increase of 42.0% and a quarter-on-quarter increase of 30.4% [2][12]. - For Q1 2025, the company recorded a revenue of 540 million yuan, reflecting a year-on-year growth of 45.5% but a quarter-on-quarter decline of 18.9% [2][12]. Profitability Metrics - The gross profit margin for Q1 2025 was 27.9%, down 2.7 percentage points year-on-year but up 1.4 percentage points quarter-on-quarter, attributed to positive scale effects from product volume increases [4]. - The net profit margin for Q1 2025 was 13.7%, down 2.9 percentage points year-on-year but up 3.2 percentage points quarter-on-quarter [4]. Market Position and Trends - The global passive safety market for passenger vehicles is expected to exceed 100 billion yuan, characterized as an oligopoly with only 3-4 core suppliers, where the leading supplier, Autoliv, holds approximately 43% market share, while the company holds about 1% [6]. - The rise of domestic automotive brands and the globalization of the industry are expected to benefit local component manufacturers, which have significant cost advantages and faster response times [5][6]. Product Development and Client Expansion - The company has seen a ramp-up in its airbag and steering wheel businesses since the second half of 2023, driven by upgrades in passive safety system configurations and an expanded client base [8]. - The average value per vehicle for safety systems has increased from around 200 yuan to between 500-800 yuan, with further potential to reach 1,000-1,500 yuan as the company upgrades to a passive safety system supplier [8]. - The company has successfully expanded its client base to include notable names such as BYD, Huawei, and various joint ventures, and has received a project notification from a well-known European automotive manufacturer, with expected mass supply starting in 2027 [8].