规模与价值
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36氪冯大刚对话博彦科技创始人王斌:全球化、「田忌赛马」与AI破局
36氪· 2025-11-12 09:10
Core Insights - The article discusses the fundamental paradox in China's IT services industry, where the relentless pursuit of scale often sacrifices value, leading to a fragmented competitive landscape characterized by price wars and low profit margins [2][4] - 博彦科技, founded in 1995, has evolved from a small startup to an industry giant with over 30,000 employees, but its founder acknowledges that the era of reckless growth is ending, necessitating a strategic shift towards becoming a stronger, more value-driven company [2][4][6] - The company is transitioning from a passive order-taking model to an active consulting approach, aiming to provide valuable insights and solutions rather than just manpower [8][9] Industry Context - The IT services industry in China faces unique challenges, including high customization demands from large clients and a fragmented service provider landscape, which limits bargaining power and leads to a focus on low-end services [6] - The article highlights the importance of scale for risk management and organizational development, but emphasizes that scale should not be the ultimate goal [6][9] Strategic Shift - 博彦科技 has redefined its positioning as a global provider of consulting, industry solutions, and digital technology services, focusing on leading clients rather than merely following their needs [8][9] - The company has successfully implemented a benchmark project with Singapore's Changi Airport, showcasing its shift from traditional outsourcing to a comprehensive value delivery model [9][10] Globalization Strategy - 博彦科技 prefers the term "globalization" over "going abroad," leveraging its experience with multinational companies to assist Chinese enterprises in expanding internationally [11][12] - The company aims to target Southeast Asia and "Belt and Road" markets, where demand for localized consulting and risk management services is growing, while competing against larger Indian IT firms [11][12] AI and Organizational Evolution - The integration of AI is seen as a crucial factor for 博彦科技's strategic transformation, with a focus on evolving the workforce to include more innovative and adaptable talent [14][15] - The company recognizes the need to balance its existing workforce with new talent capable of driving innovation in the AI era [14][15] Long-term Vision - 博彦科技's founder expresses a pragmatic belief in the long-term potential of the company, emphasizing the importance of creating jobs and helping businesses succeed internationally [16]