Core Viewpoint - The article discusses the challenges and inefficiencies in traditional video advertising production, highlighting the transformative impact of AI technology, specifically Baidu's MuseSteamer, which significantly reduces costs and production time while enhancing creativity and personalization in video marketing [2][3][9]. Group 1: Challenges in Traditional Video Advertising - Video advertising is expensive and time-consuming, often requiring hundreds of thousands to millions in budget and taking weeks to months to produce [4][7][8]. - The production process involves multiple stages, including creative development, script revisions, filming, and post-production, leading to lengthy timelines that can result in missed marketing opportunities [5][6][9]. - Brands face difficulties in creating personalized content at scale, as each additional version of an advertisement incurs significant costs and time [8][9]. Group 2: Technological Advancements - Baidu's MuseSteamer has achieved a major upgrade, enabling the integrated generation of multi-character audio-visual content, allowing creators to produce videos in minutes with minimal costs [3][11]. - The technology ensures precise synchronization of audio and visual elements, creating a more natural viewing experience [11][12]. - MuseSteamer's innovative planning capabilities allow for coherent storytelling and character interactions, enhancing the quality of generated content [13][16]. Group 3: Impact on Marketing Strategies - The introduction of AI in video production allows brands to produce high-quality content quickly and at a lower cost, transforming the traditional marketing landscape [16][22]. - Brands can now view video content as reusable digital assets, enabling them to accumulate and manage a library of marketing materials efficiently [22][23]. - The ability to generate content rapidly allows brands to respond to market trends and consumer demands in real-time, enhancing engagement and interaction [23][24]. Group 4: Consumer Acceptance and Future Trends - As consumers become more familiar with AI-generated content, their acceptance of such marketing strategies is increasing, leading to a shift in how brands approach content creation [25][26]. - The potential for brands to create unique digital personas and IPs through AI technology opens new avenues for storytelling and consumer engagement [26][27]. - The future of marketing will likely see a blend of human creativity and AI efficiency, fostering a collaborative ecosystem between brands, creators, and consumers [25][26].