Core Viewpoint - Apple is preparing to launch its first MacBook Pro with a touchscreen, marking a significant design shift from the principles established by founder Steve Jobs [2][7]. Group 1: Product Development - The new MacBook Pro is expected to be released by the end of 2026 or early 2027, featuring a touchscreen and the next-generation M6 chip [2]. - The new model will adopt an OLED display, similar to the technology used in iPhone and iPad Pro, representing the first use of this high-end display in the Mac product line [3]. - The touchscreen MacBook Pro will retain a full keyboard and trackpad, allowing users to choose between touchscreen and traditional input methods [3]. Group 2: Design Changes - Apple will replace the current "notch" design with a "punch-hole" display, allowing the camera area to display content [4]. - To address common issues with touchscreen displays, Apple has redesigned the hinge and screen structure to prevent screen wobble during touch input [5]. Group 3: Pricing and Market Strategy - The new 14-inch and 16-inch models are expected to see a price increase of several hundred dollars due to the use of more expensive components, with current non-touch versions priced at $1999 and $2499 [5]. - Apple is initially focusing on the high-end MacBook Pro to gauge market response before potentially expanding touchscreen features to other models, consistent with its product strategy [6].

Core Insights - Apple plans to integrate a touch panel in its first OLED MacBook Pro, set for mass production in 2026, marking a significant shift in user interaction for MacBooks after 19 years [1] - The adoption of touch screens is driven by user behavior, with 38% of iPad Pro users utilizing both touch and keyboard/mouse for creative tasks, enhancing efficiency by 22% in specific scenarios [1] - The touch screen technology for the MacBook Pro will utilize On-Cell technology, embedding sensors directly into the display, which reduces thickness and improves response time [1] Group 1 - Apple aims to launch a budget version of the MacBook with an A18 Pro chip in Q4 2025, targeting a starting price of $599 to attract younger consumers [2] - The second generation of the budget MacBook, expected in 2027, will also include a touch screen interface [2] - The timeline for the release of the MacBook Pro with the M5 chip may be pushed to early 2026, aligning with predictions for the touch screen MacBook Pro [2] Group 2 - Apple's historical stance on touch screens has evolved significantly, moving from a rejection of touch interfaces for laptops in 2012 to the current development of a touch screen MacBook [2] - The introduction of the touch screen MacBook is facilitated by advancements in iPadOS and MacOS collaboration, as well as the integration of ARM architecture with M-series chips [2]