Core Insights - The article emphasizes that a shift in cognition is essential for adapting to changing times and overcoming midlife crises [4][7][51] Group 1: Changing Business Models - The rise of e-commerce and live streaming has transformed traditional retail strategies, making location and foot traffic less critical for success [8][12] - A case study of a women's clothing brand illustrates that the primary focus has shifted to online sales rather than physical store performance [10][11] - The founder of a major retail chain initially dismissed e-commerce, only to later realize its importance after being acquired by Alibaba [17][20] Group 2: Cognitive Flexibility - Sticking to outdated cognitive frameworks can lead to a decline in competitiveness, as seen in the example of a high-level executive who failed to adapt to a startup environment [24][26] - The article discusses the concept of "psychological set," where individuals become trapped in their past experiences and fail to recognize new trends [24] - The importance of maintaining a beginner's mindset is highlighted as a key to success for middle-aged individuals [39] Group 3: Adaptation to Change - The narrative includes a comparison of delivery workers' evolving strategies, showing that those who adapt their methods earn more than those who rely solely on hard work [30][34] - The article stresses that traditional skills may become obsolete due to technological advancements, as illustrated by the resistance of tea masters to automated processes [44][47] - The need for continuous learning and adaptation is underscored, with a call to embrace new ideas and discard rigid thinking [51][52]