近日,由中国人口与发展研究中心(国家卫生健康委直属事业单位)联合脑动极光、并由人民好医生客户端 提供平台支持的"守护脑龄"脑健康促进公益项目正式启动。项目聚焦老年群体脑健康迫切需求,通过联 动专业医疗机构,提供从早期认知筛查到个性化干预的全流程服务,旨在帮助老年人降低认知障碍风险、 提升脑健康素养,为晚年生活质量构建坚实保障。 本项目主要面向经初步评估存在认知下降风险的老年群体。凡年龄在55周岁及以上,且符合至少一项"痴 呆高危因素"的老年人,均可报名参与。高危因素包括: -患有高血压、糖尿病、高脂血症等慢性心脑血管基础疾病; -有主观认知下降(SCD)表现,如经常感觉 "记忆力减退、反应速度变慢"; -有脑卒中、冠心病、心房颤动等疾病病史; -家族中存在阿尔茨海默病或其他类型痴呆病史; -接受过心血管手术(如冠状动脉搭桥术、心脏支架植入术、心脏瓣膜置换术等),存在术后认知功能下降 (POCD)或谵妄(POD)风险; 且经初筛评估,结果显示存在异常或处于临界风险水平。 经合作医院审核符合条件者,将免费获得以下全程服务: 30天数字化认知训练:项目将提供专属数字疗法设备与系统,老人居家即可进行训练。依托AI智能 ...

Core Viewpoint - Tencent's cognitive training software "Tencent Brain Exercise" has received medical device registration approval from the Guangdong Provincial Drug Administration, marking its entry into clinical application for improving cognitive abilities in patients with mild cognitive impairment (MCI) [1][3] Industry Overview - The cognitive digital therapy market in China has over 40 companies focusing on this area, with 47 cognitive digital therapy software products approved by the National Medical Products Administration as of October 2024 [2] - The market for cognitive impairment digital therapy is expected to grow significantly, with a projected market size of 2.686 billion yuan in 2023, increasing to 10.467 billion yuan by 2025 and 89.274 billion yuan by 2030, reflecting compound annual growth rates of 97.4% and 53.5% respectively [4] - The number of MCI patients in China is approximately 38.77 million, with a prevalence rate of 15.5%, indicating a substantial patient base driving demand for cognitive digital therapies [4] Company Insights - Tencent's "Tencent Brain Exercise" transforms traditional cognitive rehabilitation into a mobile application format, utilizing gamified cognitive training based on evidence-based medicine principles [3] - The company aims to address the challenges of commercializing digital therapies, as the current business models are still in the early stages of development [1][2] - Brain Dynamics, a competitor in the market, has achieved a market share of 25.0% in the cognitive digital therapy market and 91.6% in the medical-grade cognitive digital therapy market in China, but faces challenges in profitability despite significant revenue growth [5] Challenges in the Market - The cognitive digital therapy sector is experiencing high market education costs and is still in the exploratory phase regarding application scenarios [1][2] - Regulatory challenges exist, as clinical experts have varying opinions on the clinical use of digital therapy products, which complicates their appropriate application [4][5] - The industry faces difficulties in ensuring that payers (such as insurance companies and hospitals) are willing to cover these therapies, which is crucial for sustainable business models [1][2] Competitive Landscape - Major tech companies like Tencent, Alibaba, and ByteDance are entering the healthcare sector, but a mature commercialization model is still needed [6] - The cognitive digital therapy market is characterized by a mix of substantial patient demand and ongoing challenges in commercialization pathways, creating a complex development landscape [2][4]