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中信银行呼和浩特分行:金融宣教 筑牢安全防护网
Core Viewpoint - The recent financial education initiatives by Citic Bank's Hohhot branch focus on enhancing financial literacy and risk prevention among youth and elderly populations through various community and school-based activities [1][2][3] Group 1: Youth Financial Education - Citic Bank's Baotou Donghe District branch conducted a financial education event at Baotou No. 36 Middle School, using engaging methods like animated videos and interactive quizzes to teach students about financial rights and risks, covering topics such as avoiding campus loans and protecting personal information [2] - The event reached over 50 students and teachers, distributing the "Youth Financial Rights Protection Manual" to help instill correct financial concepts [2] Group 2: Elderly Financial Protection - Citic Bank's Hohhot branch tailored services for elderly residents, providing information on preventing telecom fraud and recognizing illegal fundraising through community outreach in Jin Tai Community [2] - The Chifeng branch organized a "Summer Anti-Fraud" event, using interactive games to engage elderly participants and raise awareness about financial traps in a relaxed environment [2] - The Baotou Qingshan branch collaborated with local communities to offer services like "small change exchange" while educating residents about scams related to school fees [2] Group 3: Ongoing Financial Education Efforts - Citic Bank's Hohhot Saihan branch and others are implementing continuous financial education campaigns, including distributing brochures and offering consultations in public spaces to raise awareness about telecom fraud and illegal financial intermediaries [3] - The bank is also conducting "5-minute mini-classes" in branches to teach the public, especially the elderly, how to use smartphones for checking account statements and to be cautious of high-return financial schemes [3] - The bank aims to innovate its educational methods and expand its outreach to fulfill its social responsibility and contribute to a harmonious financial environment [3]
广发银行潍城支行:金融“烟火气”守护民生“小确幸”——南门农贸市集里的金融知识普及新实践
Qi Lu Wan Bao· 2025-09-20 11:27
一位摊主分享了自己的防诈经历:"之前接到个冒充银行客服的电话,说我的卡有风险要转账验证,幸 好想起之前学的防诈知识,才没上当。"真实的案例引发了现场群众的强烈共鸣,大家纷纷参与分享, 现场气氛热烈非凡。这种互动式的知识传递,让金融教育从单向输出变成了双向交流,极大提升了群众 的参与感和知识吸收度。 三、长效化赋能:让金融守护"常态化" 此次活动有效提升了南门农贸市场群体的金融素养和风险防范意识。未来,广发银行潍坊潍城支行将持 续开展此类接地气的金融宣传活动,把金融知识送进更多社区、市集,让金融"守护伞"为更多百姓的美 好生活保驾护航,以金融力量助力消费提振、民生改善,让金融服务的温度浸润到城市的每一处烟火角 落。 一、场景化宣讲:让金融知识"活"起来 在热闹的市集里,广发银行潍城支行的工作人员穿梭于摊位之间,向摊主和往来群众发放精心制作的宣 传资料。这些资料聚焦防范电信诈骗、识别非法集资、安全使用银行卡等与百姓生活息息相关的金融知 识点,用直白的语言和生动的案例,把晦涩的金融术语转化为"听得懂、用得上"的生活智慧。 工作人员还结合农贸市场常见的交易场景,现场演示如何辨别可疑金融行为。"比如有人以高息为诱饵 向 ...
浦发银行济南分行:靠浦一夏剧说成长,消保护航乐享生活
Qi Lu Wan Bao· 2025-06-18 09:32
Core Viewpoint - The event "Kao Pu Yi Xia Ju Shuo Cheng Zhang, Xiao Bao Hu Hang Le Xiang Sheng Huo" organized by SPD Bank Jinan Branch aimed to enhance financial security awareness among customers, particularly focusing on preventing telecom fraud, identifying illegal fundraising, and recognizing counterfeit currency [1][4]. Group 1: Event Overview - The event successfully invited 1,000 customer family members to participate, targeting young families [1]. - Educational materials such as the "Guide to Preventing Illegal Fundraising" and "Anti-Fraud Manual" were distributed, emphasizing the "three no principles": do not trust easily, do not transfer money, and do not disclose personal information [1]. - Interactive activities included a ring toss game for youth, which combined fun with financial safety education [3]. Group 2: Engagement and Impact - The event featured a high level of engagement, with the ring toss game attracting significant interest from participants, who could earn chances to play by answering questions [3]. - Over 1,500 promotional materials were distributed, reaching more than 1,500 individuals, thereby enhancing financial knowledge dissemination [4]. - The initiative reflects SPD Bank's commitment to a customer-centric service philosophy, aiming to strengthen customer loyalty and trust [4].