【#上汽大众陶海龙称AUDI首款车只能成功#】"豪华品牌在中国的发展，尤其是在新能源时代，确实遇 到了挑战，这是不可回避的现实。但我们找到了一条适合豪华品牌在新能源市场转型的路径。"近日， 上汽大众汽车党委书记、总经理陶海龙在接受第一财经等媒体采访时表示。 在传统豪华品牌电动化转型持续失速的市场背景下，去年11月，上汽奥迪（上汽大众和奥迪的合资公 司）宣布成立新品牌AUDI，作为奥迪115年历史上首个全新子品牌，采用全新字母标识与四环标志并 行。在品牌发布后的近11个月，AUDI品牌首款车型E5 Sportback在近日正式上市，起售价23.59万元， 再加上1万元保险现金权益，该车进入22万级价格区间，上市半个小时订单超1万辆。 这个订单数虽然较小米、鸿蒙智行等新势力较差，但这已经算得上是传统豪华品牌新能源汽车销售的一 大盛况。 陶海龙称，对上汽奥迪而言，E5 Sportback这款车具有重要的战略意义，是战略转型的重要起点，"只能 成功，不能失败"。 ...

Core Viewpoint - The launch of the Audi E5 Sportback on September 16 marks a significant step in the strategic transformation of SAIC Volkswagen, combining German luxury with Chinese smart technology [3][10]. Product Overview - The Audi E5 Sportback is available in four configurations: Pioneer, Pioneer Plus, Pioneer Quattro, and Flagship Quattro, with a starting price of 235,900 yuan [3]. - The vehicle is positioned as a unique offering in the market, with no direct competitors, leveraging a combination of German luxury genes and advanced Chinese technology [3][5]. Technological Features - The E5 Sportback features an upgraded quattro system designed for electric vehicles, providing quick response and precise handling, enhancing driving stability and engagement [5]. - The vehicle's intelligent interaction system is highlighted for its smoothness and user-friendly experience, meeting the demands of modern consumers [7]. Marketing and Distribution - SAIC Audi is rapidly expanding its marketing network, with over 90 new full-function user centers opened this year, aiming to exceed 240 by year-end, covering more than 100 cities [8]. - The marketing strategy includes simultaneous growth in sales and after-sales services, with showroom upgrades to enhance the brand's technological and stylish image [8]. Development and Collaboration - The development cycle for the E5 Sportback was approximately 24 months, showcasing the effective collaboration between SAIC and Audi [8]. - Both German and Chinese teams worked closely together, combining Audi's luxury heritage with local insights to create a product that meets Chinese consumer needs [10]. Quality Assurance - The project adheres to Audi's global quality and safety standards, with a manufacturing base experienced in producing Audi models, ensuring high-quality output [12]. - Continuous testing in both Europe and China is conducted to meet the highest safety and performance standards [12]. Future Outlook - Following the E5 Sportback, Audi plans to launch two additional new products in the next two years to further enhance its electric vehicle lineup [12].