Core Insights - The Chinese wealth management industry is undergoing a transformation characterized by both quantity and quality improvements, with regulatory emphasis on aligning investor interests and enhancing evaluation systems focused on investor returns [1] - Guangfa Securities has been recognized as the "Best Comprehensive Wealth Management Securities Firm of 2025" due to its outstanding performance in wealth management transformation, achieving over 350 billion yuan in financial product sales, a 30% increase year-on-year [1] - The shift from "transaction speculation" to "asset allocation" among investors presents a historic opportunity for Guangfa Securities to reshape the buy-side advisory ecosystem and address industry pain points [2] Industry Transformation - Since initiating its advisory transformation in 2016, Guangfa Securities has moved towards proactive account management, launching the "Qiji" series asset allocation solutions in 2023 and entering the "Wealth Management 2.0 Era" in 2024 [2] - The domestic capital market ecosystem has fundamentally changed, with investors increasingly focusing on asset allocation rather than blindly chasing star fund managers [2] Strategic Shift - Guangfa Securities has abandoned the traditional sales-driven model in favor of a combination strategy, launching the "Qiji" series to provide a comprehensive product system for high-net-worth individuals and institutional clients [4] - The company has established a professional research team to support its asset allocation and product research, ensuring high-quality investment advisory services [4] Global Expansion - In 2024, Guangfa Securities expanded its capabilities by launching overseas strategy products, adhering to the principle that "allocation is greater than timing" and utilizing a diversified approach across assets and markets [5] Institutional Reforms - To implement the "customer profit" philosophy, Guangfa Securities has reformed its assessment mechanisms to focus on customer account returns, retention rates, and satisfaction, moving away from short-term performance metrics [6] - The company has developed a robust talent system, with over 4,700 investment advisors, ranking second in the industry, emphasizing the importance of long-term client relationships [6] Future Outlook - Guangfa Securities aims to continue its role as a "private wealth manager" for families, demonstrating that wealth management is a long-term commitment based on professionalism, responsibility, and trust [7]

Core Viewpoint - The article emphasizes that Guangfa Securities has successfully transformed its wealth management approach by prioritizing client interests over sales-driven strategies, leading to significant market recognition and growth in revenue and product performance [1][3][5]. Group 1: Transformation Strategy - Guangfa Securities initiated a transformation in 2016, shifting from a sales-oriented model to a client-centric approach, with the motto "making money for clients" embedded in its corporate culture [3][5]. - The company has established a tiered training system for its advisory team, resulting in over 4,700 advisors by Q3 2025, ranking second in the industry [3][5]. - In 2018, Guangfa introduced a three-tier product screening mechanism to ensure high asset quality, and in 2023, it launched the "Qiji" series of asset allocation solutions [3][4]. Group 2: Three-Pronged Strategy - The transformation is guided by the "Three-Pronged" strategy: Solution-oriented, Buy-side Advisory, and Asset Allocation [4][5]. - "Solution-oriented" focuses on providing tailored strategies based on client life-cycle needs, while "Buy-side Advisory" shifts the focus from sales volume to client account performance and satisfaction [4][5]. - "Asset Allocation" emphasizes diversified investment across various assets and markets, utilizing macroeconomic analysis and quantitative models to optimize returns [4][5]. Group 3: Market Performance and Recognition - By the end of Q3 2025, Guangfa's financial product distribution scale exceeded 3.5 trillion yuan, reflecting a 30% increase from the previous year, demonstrating simultaneous growth in scale and efficiency [5]. - The "Qiji" series solutions have shown a profitability rate exceeding 95% for clients holding positions for over three months [5]. - Guangfa Securities has consistently ranked first in product returns among major platforms, with a long-term success rate exceeding 70% in selecting outperforming products [5]. Group 4: Client-Centric Approach - The company has significantly improved client satisfaction with its advisory services, showcasing the effectiveness of its client-centered model [6]. - Guangfa Securities views wealth management as a "trust project," continuously optimizing its service offerings to act as a "private wealth manager" for families [8]. - The firm aims to leverage buy-side advisory and asset allocation to support long-term wealth growth for Chinese families, setting a replicable standard for high-quality industry development [8].