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以责任铸就品牌力量,东风汽车践行央企担当
Zhong Guo Qi Che Bao Wang· 2025-10-22 03:30
Core Viewpoint - Dongfeng Motor Corporation is committed to integrating ESG management into its strategic and operational processes, aiming to establish a sustainable development benchmark and enhance its corporate responsibility brand image [1][2]. Group 1: Responsibility Brand Construction - The concept of "responsibility brand" has gained deeper strategic significance in the new era, with Dongfeng summarizing its core competitiveness as "responsibility + green + innovation" [2]. - Dongfeng's responsibility brand initiative began with the "Run" plan launched in 2012, evolving through various actions to integrate responsibility into its operations [2][5]. - In 2024, Dongfeng ranked 8th among China's top 300 enterprises in social responsibility development index and 6th among state-owned enterprises [5]. Group 2: Green Transformation - Dongfeng has set ambitious goals to achieve carbon peak by 2028 and carbon neutrality by 2050, focusing on energy conservation and emission reduction across its entire lifecycle and supply chain [9]. - The company has 15 units recognized as national green factories, and its Dongfeng Warrior Technology Park has implemented solar panels to reduce carbon emissions by 4,600 tons annually [9][12]. - Dongfeng's self-developed Maher powertrain has an efficiency exceeding 48%, significantly reducing carbon emissions compared to traditional fuel vehicles [12]. Group 3: Product Development and Innovation - Dongfeng has developed a comprehensive lineup of 48 new energy vehicle models, with the Dongfeng Yipai Nano 01 recognized as a "2024 Low Carbon Leader" [15]. - The company emphasizes technological innovation, with breakthroughs in hydrogen fuel cell technology and a focus on lightweight materials to enhance sustainability [12][15]. Group 4: Social Responsibility and Community Engagement - Dongfeng has established a 300-kilometer emergency resource circle to respond to public crises, demonstrating its commitment to social responsibility [24]. - The "Dongfeng Dream Car" competition has generated over 1,000 innovative works and influenced over 20 million university students, contributing to talent development [17][19]. Group 5: International Expansion and Global Responsibility - Dongfeng exports to over 150 countries, with cumulative overseas sales exceeding 1.5 million units, showcasing its global reach [25]. - The company has organized training for 150 international trainees, enhancing local service capabilities and promoting sustainable development [29].