Core Insights - The article highlights the robust demand for heating products in China, particularly in Cixi, Zhejiang Province, where companies are experiencing significant growth in export orders, driven by seasonal demand and technological innovation [1][2]. Group 1: Industry Overview - Cixi, known as the "small home appliance capital," has over 100 companies focused on heater production and export, contributing to a third of China's total heater exports [2]. - The heating product system in Cixi includes various types such as radiation, fan, convection, and hybrid heating methods, showcasing a comprehensive product range [2]. - Companies like Fuyun Electric and Gengxin Electric are leading the market, with Fuyun's sales expected to exceed 270 million yuan, reflecting a 36% year-on-year growth [2]. Group 2: Product Innovation - The increase in overseas orders is attributed to the development of customized products through technological innovation, with companies focusing on smart, energy-efficient, and safe heating solutions [4]. - Midea's heating products have seen a 31.6% year-on-year export growth, particularly in Europe and emerging markets, aligning with environmental policies [4]. - Fuyun Electric's dual-use heaters and Gengxin Electric's innovative designs have garnered positive responses from international customers, indicating a trend towards aesthetic and functional product features [4]. Group 3: Market Dynamics - The peak season for heating products runs from September to January, with significant increases in online search and transaction volumes for related items [3]. - Cross-border e-commerce platforms are actively promoting heating products, with TikTok Shop implementing various support measures to enhance market penetration during the holiday shopping season [7]. - The demand for seasonal products like heating appliances and holiday gifts is expected to remain strong, driven by events like Black Friday and Christmas shopping [7].