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中金财富:买方投顾领跑者,下一站向何方?
Core Viewpoint - The article emphasizes the importance of wealth management in the context of global economic changes, highlighting the role of securities firms in enhancing wealth management services to support consumer recovery and meet diverse investment needs [1][2]. Group 1: Wealth Management Strategy - The Chinese government aims to boost domestic demand and consumption, making wealth management a key focus for securities firms [1]. - CICC Wealth Management has pioneered the "buy-side advisory" concept since 2019, focusing on customer needs and providing comprehensive advisory services throughout the investment lifecycle [1][2]. - By the end of 2024, CICC's wealth management product scale is projected to reach nearly 370 billion, marking five consecutive years of growth [2]. Group 2: Product Innovation - CICC has continuously iterated its buy-side advisory model, introducing various product series such as "China 50," "Micro 50," and "ETF 50," which cater to different investment strategies [2][5]. - The recent upgrade of "ETF 50-Hengxiang" introduces an AUM-based fee model, shifting focus from short-term gains to long-term asset appreciation and improved client experience [3][4]. Group 3: Service Enhancement - The "ETF 50-Hengxiang" upgrade includes features like personalized consultations, tailored investment solutions, and advanced trading tools, aiming to provide a more professional and customized advisory service [3][4]. - CICC emphasizes the need to align interests with clients, moving beyond mere sales to offer comprehensive lifecycle advisory services [4][8]. Group 4: Digitalization and Internationalization - CICC is committed to digital transformation, enhancing its app and digital platforms to support buy-side advisory services and improve user experience [10][11]. - The company is also focusing on internationalization, collaborating with global asset managers to offer a diverse range of cross-border financial products and services [12]. Group 5: Future Directions - CICC aims to address the challenges of asset allocation and risk management in wealth management, leveraging its expertise to help clients optimize their investment strategies [13][14]. - The company plans to enhance its buy-side advisory services, focusing on long-term asset allocation and aligning with clients' interests to improve their investment returns [15].