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中年人最不敢想的问题:钱都去哪了?
虎嗅APP· 2025-11-04 09:21
Core Viewpoint - The article discusses the current state of consumer spending in China, highlighting the disconnect between rising income levels and stagnant consumption, particularly among middle-aged and middle-income groups [5][19]. Group 1: Income and Consumption Trends - The correlation between disposable income and consumption is strong; as disposable income increases, consumption tends to rise, and vice versa [6][8]. - Disposable income growth has slowed down in recent years, with 2023 figures showing a per capita disposable income of 51,800 RMB, reflecting a growth rate of approximately 4.6% compared to previous years [12]. - The increase in disposable income has not translated into proportional increases in consumption, as evidenced by the 3.8% growth in urban residents' per capita consumption expenditure [18]. Group 2: Middle-aged and Middle-income Challenges - Middle-aged individuals face high pressure and low income, leading to a decrease in their consumption capacity [14][20]. - The U-shaped curve of household savings indicates that younger and older generations save more, while middle-aged individuals save less, contradicting the lifecycle theory [14]. - Research indicates that middle-aged individuals are hesitant to spend due to financial insecurity and rising costs in healthcare and education, which significantly impact their savings and consumption abilities [15][16]. Group 3: Middle-class Consumption Patterns - The middle class is experiencing a decline in consumption capacity, with many families reporting expenditures exceeding their income [22]. - The current consumption trend among the middle class is characterized by a focus on cost-effectiveness and emotional value, with a significant shift towards discount and essential goods [24][28]. - High-end consumption remains robust, while mid-tier products are struggling, leading to a polarization in consumer spending [24][26]. Group 4: Economic Implications - The article suggests that despite the increase in monetary assets and foreign reserves, ordinary consumers remain cautious and frugal, reminiscent of historical economic patterns where wealth did not translate into consumer spending [30][34]. - To stimulate consumption, it is essential to enhance the income levels of the middle class and provide quality products that can differentiate from lower-quality alternatives [28].