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总部合并部门,区域总大换防,保利发展烧起新年第一把火!
Xin Lang Cai Jing· 2026-01-15 14:14
Core Viewpoint - The recent organizational restructuring by Poly Developments is a strategic response to market changes, focusing on enhancing management efficiency and adapting to new development models [2][32]. Group 1: Organizational Restructuring - Poly Developments has announced a significant adjustment to its headquarters structure, establishing ten functional departments, including the Board Office, Comprehensive Management Center, Strategic Investment Center, Financial Center, Real Estate Operations Center, Audit and Risk Management Center, Human Resources Center, Party Work Office, Discipline Inspection Office, and Party Inspection Office [2][32]. - The most notable change is the merger of the "Operations Management Center" and "Product Management Center" into the "Real Estate Operations Center," supporting the company's strategic shift towards a "real estate ecosystem platform" [5][35]. - The restructuring aims to address three main needs: responding to market changes, improving management quality, and adapting to new development models [2][32]. Group 2: Strategic Shifts - The restructuring reflects three major strategic shifts: from a traditional supply-driven approach to a customer-oriented approach, emphasizing the dual exploration of real estate's "use value + financial value" [9][41]. - The integration of the product development center into the Real Estate Operations Center places product value pursuit at the strategic core, focusing on systematic innovation based on user needs [10][40]. - This transformation signifies a shift from a production capacity-centered model to a customer value-driven model, placing "creating value for customers" at the decision-making center [11][41]. Group 3: Agile Operations - The organizational changes move from a strong control model to an agile operational model, breaking down departmental barriers and establishing multi-disciplinary collaborative business units focused on product standards and supply chain development [13][43]. - Resources are increasingly directed towards frontline operations, allowing regional companies greater decision-making power and enhancing the operational capabilities of project teams [14][44]. - The restructuring is not merely a departmental adjustment but a strategic transformation aimed at reshaping core organizational capabilities in response to industry developments [15][45]. Group 4: Personnel Changes - The personnel adjustments include promotions, transfers, and rotations, with a focus on performance-driven talent elevation [16][46]. - Key promotions highlight the importance of performance, with several executives recognized for their significant contributions to sales and market stability [54][54]. - The personnel rotation aims to create agile operational units at the regional level, ensuring seamless collaboration across strategic, product, and marketing functions [56][56]. Group 5: Market Position - In 2025, Poly Developments reported a signed area of 12.35 million square meters and a sales amount of 253.03 billion yuan, maintaining its leading position in the industry [57][57]. - The ongoing adjustments reflect a response to the evolving real estate market, emphasizing the need for operational efficiency and resilience as key competitive advantages [58][58].