Core Viewpoint - The article highlights significant personnel changes in the beauty industry, indicating a shift towards a research-driven, globalized, and organizationally transformed competitive landscape, with three main focal points: the emergence of new roles, expanded responsibilities for foreign beauty giants in the Chinese market, and widespread organizational restructuring [2][3][26]. Group 1: Emergence of New Roles - Over 75 key positions have changed among 25 leading beauty companies in the first half of 2025, with a notable rise in roles focused on digitalization, research, innovation, and marketing communication, reflecting the industry's future direction [2][6]. - Estee Lauder has created three new positions, including Chief Digital and Marketing Officer, Global Scientific Sleep Advisor, and President of the Makeup Brand Group, indicating a strategic shift towards integrating scientific expertise into product development [8][10]. - L'Oreal has appointed a Chief Innovation and Strategic Outlook Officer to oversee innovation teams and strategic foresight, emphasizing the importance of future-oriented innovation in the beauty sector [12]. Group 2: Expanded Responsibilities in the Chinese Market - International beauty companies are elevating their China market leaders to global decision-making roles, marking a significant shift in strategic positioning [14][24]. - Estee Lauder's new CEO has made substantial adjustments, including promoting the China President to the global management team, breaking previous decision-making chains [15][16]. - Shiseido has appointed a dual-role CEO for China and travel retail, merging management of these two growth engines to maximize synergies [17][19]. Group 3: Organizational Restructuring - The beauty industry is undergoing a deep transformation, moving from high growth to high-quality growth, as evidenced by widespread organizational changes [3][26]. - Companies are restructuring their organizational frameworks to enhance the integration of research and market strategies, with a focus on consumer needs [36][37]. - Estee Lauder's new strategy involves a significant operational transformation, restructuring brands by categories for better management and growth [31][34].

Core Viewpoint - The transformation of Guangdong Fenghua High-tech Co., Ltd. (Fenghua High-tech) is attributed to strong leadership from Guangsheng Holdings Group and a focus on innovative management practices, which have positioned the company as a leader in the new component industry in China and among the top global manufacturers of chip components [1][2]. Organizational Changes - Fenghua High-tech has undergone significant organizational restructuring to enhance efficiency and responsiveness to market challenges, including the implementation of a dynamic management mechanism that allows for competitive recruitment and rotation of middle management [3][5]. - The company has initiated a "Successor Plan" to identify and train young talent for middle management roles, promoting a younger and more dynamic leadership team [5][8]. - A comprehensive training program for team leaders has been established, with a focus on optimizing departmental responsibilities and reducing the number of departments by 33% [5][6]. Financial Performance - Fenghua High-tech is projected to achieve a 17% increase in revenue and a 130.43% increase in net profit attributable to shareholders in 2024, with record production and sales volumes for its main products, showing growth of 29.02% and 28.2% respectively [6]. Innovation and R&D - The company has launched several key projects aimed at cost reduction and innovation, including the "P1 Extreme Cost Reduction" and "P2 Efficient Innovation" initiatives, which have led to significant improvements in management processes and innovation capabilities [9][11]. - Fenghua High-tech has standardized its R&D processes and increased investment in high-end product development, achieving breakthroughs in product specifications that compete with leading industry players [11][12]. Market Orientation - The company focuses on market-driven R&D, aligning product development with industry demands, particularly targeting emerging sectors such as AI computing, low-altitude economy, robotics, and new energy vehicles [12]. - Sales in the automotive electronics segment, communications segment, and industrial control segment have seen year-on-year growth of 66%, 24%, and 16% respectively, with new product categories like supercapacitors also experiencing significant revenue growth [12].