赛事流量转化为经济增量

Search documents
赛事“流量”转化为经济“增量” “小城办大赛”助力乡村振兴
Yang Shi Wang· 2025-07-18 03:29
Core Viewpoint - The "Village BA" basketball tournament in Lianrao County has gained significant popularity, with the third edition set to feature 110 teams from 11 provinces, highlighting the growing interest in community sports events across the country [1][4]. Group 1: Event Overview - The "Village BA" basketball tournament has been held for three consecutive years, with the latest season starting on July 18 and running until October, featuring over 300 matches [1][4]. - A newly constructed sports venue specifically for the tournament has been built, enhancing the event's infrastructure and experience for participants and spectators [3][8]. Group 2: Community Engagement - Local residents, including non-professional players, actively participate in the tournament, fostering a sense of community and volunteerism, with over 130 standardized basketball courts available across villages in Lianrao County [6][17]. - The tournament has inspired local entrepreneurs, leading to the establishment of businesses that cater to the event, such as themed restaurants and service providers for players [10][13]. Group 3: Economic Impact - The "Village BA" has positively influenced local economies, with over 1,700 new market entities established as a result of the tournament's activities, boosting sectors like accommodation, dining, and retail [17][18]. - The event has also spurred the "returning geese economy," encouraging young people to return to their hometowns to start businesses, thus contributing to rural revitalization [13][17].
跟着世运会去旅行 赛事流量如何变经济“增量”?
Zhong Guo Xin Wen Wang· 2025-07-12 08:22
Core Viewpoint - The Chengdu World Games, taking place from August 7 to 17, 2023, marks the first time mainland China hosts this event, aiming to convert event traffic into cultural tourism "retention," consumption "energy," and economic "increment" through a series of activities [2][8]. Group 1: Event Overview - The Chengdu World Games will feature a series of activities titled "Travel with the Event," starting in October 2024, designed to promote local culture and tourism while engaging millions of participants across 21 cities in Sichuan [2][5]. - The "Event Theme Caravan" will integrate local culture into its activities, such as showcasing traditional martial arts and recreating historical gatherings, to attract diverse age groups [5][8]. Group 2: Economic Impact - The initiative aims to stimulate consumption by linking various sectors, including sports, culture, tourism, and dining, through a "ticket root economy" that offers discounts based on event tickets and other criteria [7][8]. - The Chengdu World Games activities are expected to support the city's goal of becoming a world cultural city and inject vitality into Sichuan's cultural tourism development [7][8]. Group 3: Future Prospects - Sichuan plans to enhance the integration of sports with culture, tourism, and commerce through upcoming international events, aiming to create new consumption scenarios and invigorate the sports market [7][8]. - Continuous improvement in infrastructure and differentiation of tourism products is essential for effectively converting cultural tourism retention into economic increment [8].