Core Viewpoint - The article highlights the significant growth and increasing popularity of traditional Chinese medicine (TCM) and its integration into modern health management, particularly among younger generations, driven by rising health awareness and supportive policies [3][10][30]. Group 1: Growth of TCM Institutions - The number of TCM clinics has surged from over 3,000 in 2015 to 42,000 by 2024, representing an approximate 13-fold increase over nine years [13]. - The overall number of TCM healthcare institutions in China has nearly doubled from 54,243 in 2017 to 92,531 in 2023 [13]. - In 2024, the total number of TCM consultations in China is expected to exceed 1.6 billion, following a 67.4% year-on-year growth in 2023 [13]. Group 2: Popularity of TCM Products - Sales of "Sanfu Ties" (a TCM patch) increased by 176% year-on-year before the summer of 2023, with major cities like Shanghai and Guangzhou leading in sales [4]. - The popularity of "Wu Mei Tang" (a TCM drink) surged, with over 200,000 packets sold within three days of its launch, and 1.15 million packets sold within 24 hours of the second version's release [8]. - The trend of TCM beverages, such as "Chinese herbal milk tea," is gaining traction among young consumers, reflecting a shift towards integrating TCM into daily life [9]. Group 3: Young Consumer Engagement - Over 50% of the consumers of TCM products are aged between 18 and 35, indicating a strong engagement from younger demographics [7][14]. - The topic of "TCM health management" has garnered significant attention on social media platforms, with over 6.9 billion views on Xiaohongshu [10]. Group 4: Economic Impact and Market Trends - The market for Chinese herbal drinks is projected to grow at a compound annual growth rate (CAGR) of over 88% from 2024 to 2028, with expectations of surpassing 10 billion yuan in sales by 2024 [16]. - The overall TCM health industry is expected to exceed 1.8 trillion yuan by 2025, with TCM's share of the health service industry projected to be between 30% and 40% by 2030 [28]. Group 5: Policy Support and Health Awareness - The rise of TCM is supported by government initiatives aimed at enhancing TCM services, with a target of achieving 99.6% community coverage of TCM clinics by 2025 [38]. - Increasing health concerns among the population, with 84.4% reporting various health issues, have driven demand for TCM as a viable solution for chronic health management [32].