目前，苏和堂在南京、无锡、苏州三地的中医门诊部均已开展此项服务。这个冬天，市民可就近咨询专 业中医师，定制专属冬季养生方案。 苏和堂南京中医门诊地址：秦淮区汉中路189号/汉中门地铁4号口向东50米 据专家介绍，体质辨识是膏方调理的关键。气虚体质多表现为易疲劳、气短懒言、活动后汗出加重；血 虚体质常见面色苍白、头晕眼花、心悸失眠；阳虚体质则以畏寒肢冷、夜尿频多、大便溏薄为特征。不 同体质需要针对性的调理方案。 记者了解到，苏和堂膏方采用人参、阿胶、鹿茸等道地药材，遵循古法工艺慢火熬制。与其他保健品不 同，该膏方实行"一人一方"的定制模式，由资深中医师根据个人体质特点量身配方。 "冬季坚持膏方调理，可有效改善手脚冰凉、易感冒、疲劳乏力等常见问题。"专家表示，特别是针对职 场人群、中老年人等不同群体的健康需求，膏方能起到事半功倍的调理效果。 随着冬季来临，中医养生进入最佳时节。近日，苏和堂中医门诊部推出冬季膏方定制服务，针对市民常 见的气虚、血虚、阳虚等不同体质，提供个性化调理方案。 "冬季是人体调养气血、固本培元的黄金期。"苏和堂专家介绍，此时阳气内敛，阴气旺盛，若不适时进 补，易引发气血不足、免疫力下降等问题 ...

Core Insights - The article highlights the significance of traditional Chinese medicinal paste (膏方) during the winter season, emphasizing its role in health maintenance and disease prevention [1][2][4] - The production process of膏方 involves meticulous steps to ensure quality and efficacy, showcasing the blend of ancient techniques and modern health practices [1][2][3] Group 1: Production Process - The膏方 production at Shanghai hospitals follows a strict seven-step process, including formulation, soaking, extraction, concentration, and packaging, taking one to two days to complete [1][2] - The first batch of膏方 is prepared by extracting the "first juice" and "second juice," which are then combined and further processed with various ingredients like gelatin and precious herbs [2] Group 2: Health Benefits -膏方 is recognized for its multiple health benefits, including nourishing the body, delaying aging, and preventing diseases, particularly effective during winter to enhance bodily functions [2][4] - The traditional Chinese medicine principle of "spring growth, summer flourishing, autumn harvest, and winter storage" aligns with the use of膏方 for winter health maintenance [2] Group 3: Cultural Significance - The "Haipai膏方 culture" has been recognized as an intangible cultural heritage in Shanghai, with ongoing efforts to document and promote this traditional practice [3] - The膏方 culture is increasingly attracting public interest, with hospitals innovating in packaging and presentation to appeal to a broader audience [2][3]

Core Insights - The article emphasizes the importance of understanding the health of the spleen and stomach in traditional Chinese medicine, especially as the seasons change from autumn to winter [1] - It highlights the impact of modern lifestyle and dietary habits on digestive health, noting common issues such as bloating and loss of appetite [1] Group 1: Event Details - A live discussion will take place on November 7 at 16:00, featuring experts in the field of spleen and stomach health [1] - The discussion will be led by Du Hongbo, the director of the Spleen and Stomach Disease Department at Beijing Dongzhimen Hospital, and Ruan Yun, a national old medicine worker and inheritor of intangible cultural heritage [1][2] Group 2: Expert Profiles - Du Hongbo is a chief physician and doctoral supervisor, holding several key positions in various Chinese medicine associations related to spleen and stomach diseases [2] - Ruan Yun has 33 years of experience in drug production and has established a national old medicine worker inheritance studio, serving as a guiding teacher [2]

Core Viewpoint - The recent incident of a man becoming paralyzed after improper cupping therapy highlights the risks associated with blind adherence to traditional Chinese medicine practices, particularly cupping, which is often misperceived as a universal remedy for various ailments [1] Summary by Sections Misconceptions about Cupping - Many individuals mistakenly believe that cupping can alleviate all types of discomfort, including headaches, insomnia, fatigue, and muscle soreness. However, cupping has specific indications and is primarily effective for conditions like wind-cold-damp obstruction, cough, chronic fatigue syndrome, and digestive issues [2] - Cupping is not suitable for certain conditions such as spasms, skin allergies, ulcers, edema, and areas with major blood vessels. Special caution is advised for individuals with weak constitutions, such as the elderly, children, and pregnant women [2] Location and Duration of Cupping - The common practice of cupping directly on the area of pain (e.g., "back pain, cup the back") is misleading. The selection of cupping sites should consider meridian pathways and the nature of the disease, rather than a simplistic approach [3] - Cupping duration should generally be limited to 5-15 minutes, depending on the patient's condition. Overextending the cupping time can lead to excessive local blood congestion and potential skin damage [4][5] Misinterpretations of Cupping Marks - The belief that deeper cupping marks indicate better detoxification is a misconception. The color of the marks reflects local blood circulation and the degree of capillary rupture, not the expulsion of toxins [7] - The assessment of treatment effectiveness should focus on symptom improvement rather than the appearance of cupping marks [7] Guidelines for Safe Cupping Practice - Proper cupping requires attention to detail, including the selection of appropriate cupping tools, maintaining a suitable environment, and ensuring patient comfort during the procedure [8] - Post-cupping care is crucial, as patients may experience redness or bruising, which is normal. However, precautions should be taken to avoid infection [9][10] - Cupping should be performed by trained professionals, especially for complex conditions, to minimize risks associated with improper techniques [10]

Core Viewpoint - The article emphasizes the importance of health management for the elderly during the autumn and winter seasons, highlighting various traditional Chinese medicine (TCM) practices and dietary recommendations to enhance their well-being and prevent common health issues [2][3][4]. Group 1: Health Issues in the Elderly - Common health problems among the elderly include multiple chronic diseases such as hypertension, diabetes, and coronary heart disease, as well as functional decline and frailty syndromes [3][4]. - TCM advocates for a holistic approach to elderly health management, focusing on the interconnectedness of bodily systems rather than treating ailments in isolation [3][4]. Group 2: Preventive Measures for Seasonal Illness - To enhance resistance against seasonal illnesses like influenza, TCM suggests strengthening the body's "zhengqi" (vital energy) through dietary adjustments, such as consuming chicken soup with astragalus and yam porridge [4]. - Regular moderate exercise is recommended to stimulate energy flow and improve overall health, alongside proper clothing and emotional stability [4]. Group 3: Pain Management Techniques - For common issues like lower back and leg pain, TCM recommends techniques such as acupressure and moxibustion, as well as gentle exercises to strengthen muscles and improve circulation [5][14]. - Specific acupressure points are highlighted for pain relief, and the importance of maintaining muscle strength through regular, gentle exercise is emphasized [5][14]. Group 4: Emotional Well-being - The article discusses the tendency for elderly individuals to experience low moods during autumn, suggesting that emotional support and engagement in community activities can help alleviate these feelings [6]. - TCM emphasizes the role of emotional health in physical well-being, advocating for nurturing relationships and hobbies to support mental health [6]. Group 5: Addressing Dryness and Nutritional Needs - Many elderly individuals suffer from symptoms of dryness, attributed to "yin deficiency" in TCM, which can be addressed through dietary choices that promote moisture and nourishment [7][8][9]. - Recommended foods include herbal teas and soups that help generate bodily fluids, alongside lifestyle adjustments to maintain a balanced environment [9][10]. Group 6: Sleep Improvement Strategies - Sleep disturbances are common among the elderly, with TCM suggesting dietary remedies and acupressure techniques to promote better sleep quality [11][12]. - Family support and maintaining a regular sleep schedule are also highlighted as crucial factors in improving sleep among the elderly [11][12]. Group 7: Exercise Guidelines - The article outlines that exercise for the elderly should be tailored to individual health conditions, with a focus on gentle activities that do not overexert the body [14]. - Recommendations include practicing Tai Chi and other low-impact exercises to enhance physical health while ensuring safety [14].

Core Viewpoint - The article emphasizes the importance of traditional Chinese medicine (TCM) in promoting health and preventing diseases among the elderly, particularly during the Double Ninth Festival, a day dedicated to honoring the elderly in China [1]. Group 1: Health Management for the Elderly - TCM views health issues in the elderly as an imbalance during the "aging" phase of life, primarily caused by deficiencies in organ function, especially kidney essence and spleen-stomach function [1][2]. - TCM aims to manage elderly health by addressing kidney essence deficiency and spleen weakness to help the elderly avoid or delay illnesses [1]. Group 2: Dietary Recommendations - A balanced diet is crucial for elderly health, with recommendations for regular meal times, moderate portions, and easily digestible foods like yam and barley porridge [2]. - Specific food therapies include warm, soft, and light meals, and methods such as massaging acupoints to enhance digestion [2]. Group 3: Pain Management - Common issues like lower back and leg pain can be alleviated through simple methods such as acupoint massage and herbal hot compresses [2]. - Regular exercise to strengthen leg muscles is also advised [2]. Group 4: Sleep Issues - Insomnia in the elderly is linked to physical weakness and stagnation, with recommendations for dietary remedies and acupoint pressure to promote better sleep [2]. - Lifestyle adjustments, such as avoiding screens before bed and limiting strong tea intake in the afternoon, are suggested [2]. Group 5: Seasonal Health Considerations - Elderly individuals are advised to use TCM methods to prevent seasonal illnesses, particularly during autumn and winter when they are more susceptible to colds [3]. - Emotional well-being is also highlighted, with suggestions for activities that can help alleviate feelings of sadness and promote social interaction [3]. Group 6: Individualized Health Approaches - TCM emphasizes a personalized approach to health management, noting that not all general advice, such as post-meal walking, is suitable for every elderly individual, especially those with cardiovascular conditions [4]. - Specific dietary and exercise recommendations are provided for elderly individuals with chronic conditions like hypertension and diabetes [4].

Investment Rating - The report does not explicitly provide an investment rating for the food and beverage industry Core Insights - The food and beverage industry is witnessing a shift towards health-conscious consumption among young people, with trends like "light health" and the popularity of traditional Chinese medicine (TCM) products [1][4] - Japan's experience in the prepared food sector offers valuable lessons for China, emphasizing the importance of clear definitions, strict regulations on additives, and consumer trust [1][4] - The bottled water market is undergoing a transformation from price competition to value competition, with companies diversifying their product offerings to adapt to changing consumer preferences [1][5] - The protein beverage market in China is growing rapidly, with a market size of 158.6 billion yuan in 2023, and is expected to continue expanding towards high-end and functional products [1][8] - The instant noodle industry is facing challenges due to increased competition from substitutes and rising raw material costs, necessitating product upgrades and innovation [1][8] Industry Trends - Young consumers are increasingly adopting "light health" lifestyles, integrating health into daily routines through self-made health drinks and portable wellness products [1] - The Japanese prepared food market has established a clear definition and regulatory framework, focusing on food safety and consumer confidence, which can serve as a model for China's market [1][4] - The mooncake market is trending towards health-oriented products, with low-sugar and medicinal mooncakes gaining popularity among younger consumers [1][4] - The protein beverage sector is projected to grow significantly, driven by health trends and the demand for diverse protein sources [1][8] - The instant noodle market is experiencing a decline in sales due to competition and rising costs, prompting brands to innovate and explore new market segments [1][8] Top Brand News - Sanyuan is focusing on low-temperature fresh milk and has optimized its product structure to enhance its market position in Beijing [1][10] - TATA's collaboration with the popular IP "Butter Bear" has resulted in significant online sales growth and increased brand engagement among younger consumers [1][11] - The success of traditional sweet soup brands in Lanzhou highlights the demand for health-oriented products and transparent production processes [1][11] - Footwear brand TATA has effectively utilized IP collaborations to enhance brand visibility and connect with younger audiences [1][11] - The instant noodle brand Kang Shifu is innovating its product offerings to redefine the category and meet evolving consumer demands [1][14]

Core Insights - The rise of traditional Chinese medicine (TCM) health practices among young consumers reflects a deep integration of traditional TCM concepts with modern health management, driven by the awareness of health issues caused by lifestyle factors such as late nights and irregular diets [1][2] - The TCM health trend has created a substantial consumer market, with the market size for food and medicine integration exceeding 370 billion yuan, indicating a growing demand for TCM-related products and services [1] Group 1 - The popularity of TCM health practices among young people is linked to their desire for preventive health measures and body regulation, aligning with the TCM philosophy of "treating before illness" [1] - The emergence of TCM cultural markets and hospitals offering TCM dietary kitchens has created new consumption scenarios favored by young consumers [1] - Businesses are innovating by combining medicinal herbs with food to cater to the preferences of younger demographics, thus expanding market opportunities [1] Group 2 - For the TCM health industry to develop sustainably, there is a need for innovation from TCM enterprises and medical institutions, utilizing modern technology to decode traditional TCM culture [2] - Regulatory bodies should enhance oversight and improve industry entry standards to create a favorable market environment for the TCM health sector [2] - The expectation is for the TCM health trend to thrive and integrate ancient wisdom into modern life, contributing to health consumption and the broader goal of building a healthy China [2]

Core Insights - The article focuses on the holiday consumption trends in Shandong province during the National Day holiday, highlighting various promotional activities and events aimed at boosting local tourism and consumer spending [1] Group 1: Sports and Tourism - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4] - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourist experience during the holiday [4] - Local hotels offered discounts of 20% for out-of-town fans and included attraction tickets as part of their packages [4] Group 2: Consumer Electronics - The city of Rizhao implemented a "replace old with new" subsidy program for home appliances, offering up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [6] - A resident successfully purchased a new television for 2,530 yuan after applying the subsidy and using additional discount coupons [6] - The initiative aimed to stimulate consumer spending and enhance the festive atmosphere during the holiday [6] Group 3: Traditional Medicine and Health - The traditional Chinese medicine (TCM) wellness center in Wubing attracted many young consumers interested in herbal teas and health consultations [7] - The center collaborates with local hospitals to provide free consultations and offers customized herbal products based on seasonal and individual health needs [7] - The popularity of TCM among younger demographics is rising, with unique products like herbal sachets gaining traction [7]

Core Insights - The article highlights the surge in holiday consumption in Shandong province during the National Day holiday, showcasing various promotional activities and events aimed at stimulating consumer spending [1][4][6]. Group 1: Holiday Events and Activities - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4]. - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourism experience during the holiday [4]. - Local hotels offered discounts of up to 20% for out-of-town fans and included attraction tickets as part of their packages [4]. Group 2: Consumer Electronics Promotion - The city of Rizhao implemented a "trade-in" subsidy program for home appliances, allowing consumers to receive up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [5][6]. - Consumers took advantage of promotional activities, leading to increased sales of new appliances during the holiday [6]. Group 3: Traditional Medicine and Health Trends - A growing interest in traditional Chinese medicine among young consumers was noted, with establishments offering herbal teas and health consultations [7]. - The integration of traditional medicine with modern consumer preferences was highlighted, as products like herbal sachets and health foods gained popularity [7].