■编者按国庆假期，本报联合山东16市党报推出"假日观察·省市党报联动"融媒报道，今日聚焦假日消 费。看齐鲁超赛凭票酒店打折还附赠景点联票，"以旧换新"享国补、尽孝心，中医养生市集上体验药膳 和茶饮……本报记者与枣庄市新闻传媒中心、日照日报、滨州日报记者深入一线采访调研，看假日山东 场景再"上新"，培育消费新热点，点燃消费新热潮。 图①：齐鲁超赛枣庄站揭幕战。图②：日照市民在凌云家电城选购家电。图③：中医在无棣古城免费问 诊。 一张球票串起城市漫游 10月1日，枣庄文体中心体育场水雾轻笼，细雨浸润的草坪泛着清亮绿意。 下午三点，山东省齐鲁足球超级联赛枣庄站揭幕战正式打响。一万多名球迷的呐喊声浪里，临沂球迷孙 兰洋举着手机录下精彩瞬间。 "你看这氛围，球迷嗓子都喊哑了，就凭这股子热情，我得留两天感受下。"原本他计划看完球就返程， 赛后临时改了主意，揣着球票根在枣庄漫游起来。 在台儿庄古城，他沿着运河边的石板路逛到暮色四合，灯笼次第亮起。"来之前只知道枣庄有球赛，没 想到秋天的古城这么美。" "妈，新买的电视送过去了吗？"10月1日上午11点半，日照经开区金海湾社区居民许伟伟接到女儿刘云 的电话。她赶紧告诉女儿：" ...

Core Insights - The article highlights the surge in holiday consumption in Shandong province during the National Day holiday, showcasing various promotional activities and events aimed at stimulating consumer spending [1][4][6]. Group 1: Holiday Events and Activities - The Qilu Super League match in Zaozhuang attracted over 10,000 fans, creating a vibrant atmosphere that encouraged visitors to explore the city [4]. - Zaozhuang organized over 120 activities, including food festivals and cultural events, to enhance the tourism experience during the holiday [4]. - Local hotels offered discounts of up to 20% for out-of-town fans and included attraction tickets as part of their packages [4]. Group 2: Consumer Electronics Promotion - The city of Rizhao implemented a "trade-in" subsidy program for home appliances, allowing consumers to receive up to 20% off on energy-efficient products, with a maximum subsidy of 2,000 yuan per item [5][6]. - Consumers took advantage of promotional activities, leading to increased sales of new appliances during the holiday [6]. Group 3: Traditional Medicine and Health Trends - A growing interest in traditional Chinese medicine among young consumers was noted, with establishments offering herbal teas and health consultations [7]. - The integration of traditional medicine with modern consumer preferences was highlighted, as products like herbal sachets and health foods gained popularity [7].

据港交所9月30日披露，北京同仁堂（600085）医养投资股份有限公司(简称：同仁堂医养)通过港交所主板上市聆 讯，中金公司（601995）为其独家保荐人。 截至2025年9月23日，公司已建立分级中医医疗服务网络，包括12家自有线下医疗机构及一家互联网医院，以及10 家线下管理医疗机构。依托知名品牌"同仁堂"及优质的药品，公司已积累及整合大量线上线下（300959）医疗资 源。 据招股书，同仁堂医养是同仁堂旗下一家战略性聚焦于中国中医医疗服务的附属公司，专注于为个人客户提供全面 中医医疗服务，为机构客户提供标准化管理服务，并提供各种医药产品及其他产品。公司将"医"与"养"相结合，提 供现代化、定制化的中医医疗服务。 按2024年总门诊人次及住院人次计，公司是中国非公立中医院医疗服务行业中最大的中医院集团，市场份额为 1.7%。按2024年医疗服务总收入计，公司以0.2%的市场份额在非公立中医院医疗服务行业中排名第二，其市场规 模占同年中国中医医疗服务行业市场总规模的46.5%。 于往绩记录期间，公司的收入主要来自中医医疗服务；管理服务；销售健康产品及其他产品。 从收入贡献上来看，中医医疗服务产生的收入由截至 ...

转自：北京日报客户端 中医养生玩出新花样！三山五园同庆街邀您赴一场持续至10月8日的养生局！ 9月27日，由海淀文旅集团联合西苑医院、青龙桥街道共同打造的"国粹千年·御苑新绎"三山五园文化市 集开集。传统御医文化×国潮新风尚，让养生局以一种时尚的方式呈现在人们面前。 市集少不了集章活动，三山五园文化市集的集章活动，还能兑换养生福利，把健康和快乐一起带回家。 双节期间，海淀文旅集团还将以三山五园历史文化区为核心，在同庆街、颐和园、圆明园、香山（静宜 园）联合打造"三园同庆·盛世华章"三山五园文化市集，集合中医养生+非遗文创+皇家园林+自然景观 +深度研学，实现历史文脉与现代消费场景的深度交融。 除了同庆街的"国粹千年·御苑新绎"文化市集外，颐和园将以"颐和风华录"为主题，围绕"颐和雅集"精心 规划"八方拾粹""松堂园记"，让游客在欣赏东方美学手作的同时，能深度感受传统工艺的精妙，实 药食同源小食摊，养生糕点、药膳小吃、创新健康食品齐聚，把古老内调智慧做成舌尖上的养生美味， 好吃又养生。同庆街变身多元创意中医文创集结地，中草药主题饰品、经络穴位潮玩、古方香氛、养生 智慧生活用品全都有。 舞台区，八段锦上演，跟着老 ...

(责任编辑：王晨曦) "药食同源"是中医养生的重要理念，强调"寓医于食"。从茯苓饼到枸杞茶，以食材调养身心的理念早已 融入人们的日常。如今，多地中医院纷纷推出特色药膳月饼：浙江省中医院推出"五行月饼"，按中医五 行理论配伍，水行款益肾填精，金行款养心安神；扬州市中医院推出12款产品，由资深中医把关配方， 实现美味与食养融合。这些月饼多采用低油、低糖工艺，既延续传统，又注入健康新意。 来源：人民日报海外版 作者：王美华 小小月饼，承载着团圆的情谊，也映照出百姓健康观念的提升。药膳月饼的流行，正是健康理念日益深 入人心的生动体现，也反映群众对品质生活的追求在不断升级。我们乐见传统智慧在现代生活中焕发活 力，也期待市场在规范中健康发展，让消费者在品味中秋韵味的同时，获得真切的健康馈赠。 黄芪五仁月饼、茯苓陈皮豆沙月饼、"五行月饼"……中秋将至，主打"药食同源"的药膳月饼受到许多人 青睐，成为节日消费新亮点。 药膳月饼选用的食材，如茯苓健脾宁心、莲子益肾固涩、薏仁利水渗湿，都是常见食疗材料，适量食用 有一定调理效果。但从本质看，药膳月饼仍是食品，不能替代药物治疗，也不宜因"养生"标签而过量食 用。况且，中药材讲究辨证 ...

进入秋季，来医院治疗脱发的人群有所增多。葛阳涛表示，脱发多与肾精亏虚、脾胃虚弱、气血收 敛，发根失养等密切相关，因此强调内外调养，综合施策。生活作息的调节尤为重要，应保证充足的睡 眠，避免熬夜。外养方面可坚持每日以指腹轻柔按摩头皮，每天早晚用木梳或牛角梳从前向后梳头，以 此疏通头部经络，刺激血液循环，让气血能更顺畅地输送到毛囊。 "每个人应根据自身体质特点，选择适合自己的养生方法，如有不适及时就医，在专业医生指导下 进行调理，才能达到事半功倍的效果。"葛阳涛说。（记者 王烁、吴刚） 天气渐凉，昼夜温差变大，很容易令人生病。如何预防秋季高发病？中医专家指出，此时不宜大肆 进补，而应先调理脾胃，为冬季打好基础。 郑州市中医院中医经典科主治中医师葛阳涛指出，中医认为，秋季主气为"燥"，切忌辛辣刺激、冰 冷的食物，避免伤及脾胃。起居上应保持早睡早起，避免熬夜。清晨和傍晚可适当运动散步，打打八段 锦，但是要减少剧烈活动。 葛阳涛说，传统的"贴秋膘"是基于夏季消耗大、入秋后天气干燥凉爽的前提，如果赶上秋雨湿盛， 脾胃功能本就受困，则不宜"贴秋膘"。科学"贴秋膘"应遵循循序渐进的原则，避免暴饮暴食，损伤肠 胃。以下几类人群 ...

Core Viewpoint - The article discusses the common issue of hair loss in autumn and presents traditional Chinese medicine (TCM) methods for prevention and treatment, emphasizing the importance of both internal and external care for hair health [5][6]. Internal Care - TCM attributes autumn hair loss to liver and kidney yin deficiency, insufficient essence and blood, and poor nourishment of hair roots. Recommended dietary remedies include mulberry, black bean, and yellow essence soup, as well as walnut and sesame paste. These foods should be combined with glutinous rice to create a nourishing porridge for daily consumption [5][6]. - It is advised to ensure adequate intake of high-quality protein from sources like lean meat and fish while avoiding spicy and warming foods that may exacerbate dryness [5]. - Adequate sleep is crucial, with a recommendation to sleep before 11 PM to support the restoration of essence and blood [6]. External Care - Daily gentle scalp massage is recommended, focusing on key acupoints such as Baihui and Fengchi for about three to five minutes each to promote blood circulation in the scalp [6]. - For hair washing, it is suggested to use water close to body temperature and choose shampoos containing ingredients like He Shou Wu and Bai Zi Ren for nourishment. Avoiding high-temperature blow drying is also advised to protect hair quality [6]. - Using wooden or horn combs for daily brushing is recommended to stimulate scalp meridians [6]. Medical Advice - If hair loss persists despite following the suggested methods, it is recommended to seek medical advice for professional diagnosis and treatment, which may include traditional Chinese medicines like Zhi Bai Di Huang Wan and Qi Bao Mei Ran Dan [6].

Group 1 - The core viewpoint emphasizes the importance of adapting to seasonal changes for health, particularly during the White Dew period, focusing on "moisturizing dryness, nourishing yin, and protecting against cold" [1][2] - Recommended foods for this season include ingredients that help to nourish the lungs and alleviate dryness, such as tremella, lily, pear, honey, lotus seeds, and wheat [1] - Foods to avoid during this period include spicy, cold, and raw items, which can exacerbate dryness and digestive issues, particularly for those with weak spleens and stomachs [1] Group 2 - Lifestyle recommendations include going to bed earlier and waking up early to prevent "autumn fatigue," as well as ensuring proper warmth to avoid gastrointestinal issues [2] - Gentle exercises such as walking, slow jogging, tai chi, and Ba Duan Jin are advised, while avoiding intense workouts during the cooler times of the day [2] - It is suggested to exercise during warmer hours, specifically between 9-10 AM or 4-5 PM, and to stay dry and warm post-exercise to prevent catching a chill [2]

Core Viewpoint - The article highlights the significant growth and increasing popularity of traditional Chinese medicine (TCM) and its integration into modern health management, particularly among younger generations, driven by rising health awareness and supportive policies [3][10][30]. Group 1: Growth of TCM Institutions - The number of TCM clinics has surged from over 3,000 in 2015 to 42,000 by 2024, representing an approximate 13-fold increase over nine years [13]. - The overall number of TCM healthcare institutions in China has nearly doubled from 54,243 in 2017 to 92,531 in 2023 [13]. - In 2024, the total number of TCM consultations in China is expected to exceed 1.6 billion, following a 67.4% year-on-year growth in 2023 [13]. Group 2: Popularity of TCM Products - Sales of "Sanfu Ties" (a TCM patch) increased by 176% year-on-year before the summer of 2023, with major cities like Shanghai and Guangzhou leading in sales [4]. - The popularity of "Wu Mei Tang" (a TCM drink) surged, with over 200,000 packets sold within three days of its launch, and 1.15 million packets sold within 24 hours of the second version's release [8]. - The trend of TCM beverages, such as "Chinese herbal milk tea," is gaining traction among young consumers, reflecting a shift towards integrating TCM into daily life [9]. Group 3: Young Consumer Engagement - Over 50% of the consumers of TCM products are aged between 18 and 35, indicating a strong engagement from younger demographics [7][14]. - The topic of "TCM health management" has garnered significant attention on social media platforms, with over 6.9 billion views on Xiaohongshu [10]. Group 4: Economic Impact and Market Trends - The market for Chinese herbal drinks is projected to grow at a compound annual growth rate (CAGR) of over 88% from 2024 to 2028, with expectations of surpassing 10 billion yuan in sales by 2024 [16]. - The overall TCM health industry is expected to exceed 1.8 trillion yuan by 2025, with TCM's share of the health service industry projected to be between 30% and 40% by 2030 [28]. Group 5: Policy Support and Health Awareness - The rise of TCM is supported by government initiatives aimed at enhancing TCM services, with a target of achieving 99.6% community coverage of TCM clinics by 2025 [38]. - Increasing health concerns among the population, with 84.4% reporting various health issues, have driven demand for TCM as a viable solution for chronic health management [32].

Core Viewpoint - The National Health Commission has raised public awareness about the phenomenon of "traditional culture kidnapping," exposing the "miracle doctor" scams that exploit traditional medicine for profit [1] Group 1: Scam Characteristics - Numerous "experts" form a "miracle doctor universe" to promote "miracle medicine" [1] - Scammers use exaggerated claims and false credentials to market products, targeting elderly individuals who are anxious about chronic diseases [1] - The scams create a false sense of health hope by promoting phrases like "no surgery needed" and "easy home treatment" [1] Group 2: Impact of Scams - The harm caused by these scams extends beyond financial loss, as they lead to delayed medical treatment and health complications from excessive consumption of fraudulent products [1] - The reputation of legitimate traditional Chinese medicine is damaged, and its development space is compromised [1] Group 3: Recommendations for Public and Platforms - Public should be vigilant and report health rumors or unverifiable health information on the National Health Commission's official "rumor-refuting platform" [2] - Family members should monitor the consumption behavior of elderly relatives and educate them on the importance of standardized treatment for chronic diseases [2] - Platforms should implement measures to filter sensitive terms and ensure proper drug approval disclosures to combat misleading claims [2] Group 4: Regulatory Actions - Regulatory authorities need to maintain a high-pressure stance, establish inter-departmental cooperation, and impose strict penalties for false advertising [2] - The dissemination of traditional medicine information requires standardization to prevent commercial fraud from masquerading as cultural heritage [2]