Core Viewpoint - The article highlights the significant growth and increasing popularity of traditional Chinese medicine (TCM) and its integration into modern health management, particularly among younger generations, driven by rising health awareness and supportive policies [3][10][30]. Group 1: Growth of TCM Institutions - The number of TCM clinics has surged from over 3,000 in 2015 to 42,000 by 2024, representing an approximate 13-fold increase over nine years [13]. - The overall number of TCM healthcare institutions in China has nearly doubled from 54,243 in 2017 to 92,531 in 2023 [13]. - In 2024, the total number of TCM consultations in China is expected to exceed 1.6 billion, following a 67.4% year-on-year growth in 2023 [13]. Group 2: Popularity of TCM Products - Sales of "Sanfu Ties" (a TCM patch) increased by 176% year-on-year before the summer of 2023, with major cities like Shanghai and Guangzhou leading in sales [4]. - The popularity of "Wu Mei Tang" (a TCM drink) surged, with over 200,000 packets sold within three days of its launch, and 1.15 million packets sold within 24 hours of the second version's release [8]. - The trend of TCM beverages, such as "Chinese herbal milk tea," is gaining traction among young consumers, reflecting a shift towards integrating TCM into daily life [9]. Group 3: Young Consumer Engagement - Over 50% of the consumers of TCM products are aged between 18 and 35, indicating a strong engagement from younger demographics [7][14]. - The topic of "TCM health management" has garnered significant attention on social media platforms, with over 6.9 billion views on Xiaohongshu [10]. Group 4: Economic Impact and Market Trends - The market for Chinese herbal drinks is projected to grow at a compound annual growth rate (CAGR) of over 88% from 2024 to 2028, with expectations of surpassing 10 billion yuan in sales by 2024 [16]. - The overall TCM health industry is expected to exceed 1.8 trillion yuan by 2025, with TCM's share of the health service industry projected to be between 30% and 40% by 2030 [28]. Group 5: Policy Support and Health Awareness - The rise of TCM is supported by government initiatives aimed at enhancing TCM services, with a target of achieving 99.6% community coverage of TCM clinics by 2025 [38]. - Increasing health concerns among the population, with 84.4% reporting various health issues, have driven demand for TCM as a viable solution for chronic health management [32].

Core Viewpoint - The article emphasizes the importance of addressing internal dampness and coldness in the body, particularly during summer, and introduces a new product, a cooling moxibustion mat, as an effective solution for this issue [7][12][19]. Group 1: Health Issues and Symptoms - Many individuals experience symptoms such as fatigue, bloating, and cold extremities, which may indicate excessive internal dampness and coldness [5][11]. - Traditional Chinese medicine suggests that nearly everyone has some level of dampness, with symptoms worsening in summer [7][9]. Group 2: Product Introduction - The article introduces a new cooling moxibustion mat designed to alleviate dampness and coldness, highlighting its advantages over traditional moxibustion methods [16][19]. - The mat features a breathable design that prevents sweating and discomfort, making it suitable for prolonged use [21][72]. Group 3: User Experience and Benefits - Users report significant improvements in comfort and health after using the mat, including better digestion and reduced discomfort from prolonged sitting [46][51]. - The mat is praised for its ease of use, allowing users to benefit from moxibustion without needing to locate specific acupuncture points [26][28]. Group 4: Product Features and Pricing - The mat is made from high-quality materials, including a special moxibustion layer that enhances its effectiveness [54][34]. - The product is competitively priced at 29 yuan for one and 49 yuan for two, with a suggested lifespan of 3-5 years, making it an economical choice for families [42][77].

Group 1 - A group of 21 foreign students from countries such as Portugal, Brazil, and Ireland is studying traditional Chinese medicine in Sanya, Hainan Province [2] - The first Traditional Chinese Medicine Cultural Night Market opened in Shawan City, Xinjiang, featuring medical talents providing services and free health food for citizens [4] - In Nanning, Guangxi, citizens are utilizing traditional therapies like "Sanfu Ties" to enhance their resistance against illnesses during the summer [8] Group 2 - The National Administration of Traditional Chinese Medicine held a press conference discussing health preservation methods through traditional Chinese medicine during the summer [8] - Experts emphasize the importance of preventing heatstroke and sunburn during high temperatures, recommending avoiding outdoor activities during peak UV hours [9][10] - Dietary recommendations include consuming warm beverages instead of cold drinks and focusing on seasonal fruits and vegetables to maintain digestive health [11][12][13] Group 3 - Exercise recommendations suggest engaging in light activities during cooler parts of the day, such as Tai Chi and Baduanjin, to promote health without overexertion [14][15] - For travelers, it is advised to gradually adapt to local foods and maintain hydration to prevent gastrointestinal issues [17][18]

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer acupuncture patches), revealing that many products marketed as "hospital versions" are actually ordinary consumer goods lacking medical efficacy [1][2][3]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of Sanfu Ties, claiming they can treat various ailments, despite being classified as daily necessities rather than medical products [2][5]. - A specific product, "Ai Cao Sanfu Tie," has sold over 100,000 units on platforms like Taobao, yet it is labeled as a daily necessity and not a substitute for medical treatment [2][4]. - The term "hospital version" is frequently used as a deceptive marketing tactic, with sellers claiming their products are used in hospitals, which is often untrue [7][8]. Group 2: Regulatory and Safety Concerns - The standards for these products, such as Q/NJJJ016, are company-specific and do not meet national or industry medical standards, raising concerns about safety and efficacy [4][9]. - The lack of clear labeling and the use of vague language in product descriptions contribute to consumer confusion regarding the safety and effectiveness of these products [6][9]. - There is a significant gap in regulatory oversight for online sales of Sanfu Ties, making it difficult to ensure product safety and compliance with medical standards [8][9]. Group 3: Consumer Misunderstanding - Many consumers struggle to differentiate between various product classifications, such as "medical device" and "enterprise standard," leading to misconceptions about safety and efficacy [9]. - The marketing strategies employed by sellers exploit consumer trust in traditional medicine, often leading to adverse health effects from using substandard products [6][9]. - Reports indicate that hospitals frequently treat patients for skin reactions and other issues caused by the use of low-quality Sanfu Ties [9].

Core Insights - The article highlights the growing international demand for traditional Chinese medicine (TCM) products, particularly the export of moxa products, which are gaining popularity in East Asian markets [1][2] - The efficiency of customs procedures in facilitating the export of these products is emphasized, showcasing the support provided to local companies [1][2] Group 1: Company Insights - Jiaxing Hecheng Health Products Co., Ltd. has successfully exported 3.4 tons of moxa products, meeting international quality standards and enhancing the global presence of TCM [1] - The company’s general manager, Bao Xiaoyu, notes that the compact moxa products are convenient and affordable, aligning with modern consumer habits [1] - The company has experienced a surge in orders, particularly during the summer season, indicating a strong market interest in TCM therapies [1] Group 2: Industry Insights - The international market for TCM is witnessing increased interest, with a reported 21.8% year-on-year growth in the export of moxibustion-related products from Jiaxing, amounting to 2.12 million yuan in the first half of 2025 [2] - Jiaxing Customs is actively providing tailored policy guidance to local enterprises, ensuring compliance with international market entry standards for TCM products [1][2] - The customs authority has implemented a "green channel" for expedited inspection and certification processes, facilitating timely exports during peak seasons [1]

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer patches) sold online, which are often misrepresented as medical products despite being ordinary consumer goods [1][3][10]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of Sanfu Ties, claiming they are similar to hospital versions, despite being classified as daily necessities [3][5]. - A specific product, "Aicao Sanfu Tie," has sold over 100,000 units on Taobao, yet it is labeled as a daily necessity and not a medical product [3][5]. - The marketing strategies often include terms like "hospital version" and "non-heritage inheritance," which mislead consumers into believing these products have medical backing [10][11]. Group 2: Regulatory and Standard Issues - The product standards for these Sanfu Ties are often based on company standards (Q/NJJJ016), which are less stringent than national or industry standards for medical devices or drugs [6][8]. - The lack of clear national standards for Aicao products allows companies to market them without rigorous safety and efficacy verification [8][11]. - The confusion between "medical device registration" and "company standards" creates a market where consumers are misled about the safety and effectiveness of these products [14]. Group 3: Consumer Misunderstanding - Many consumers struggle to differentiate between various product classifications, such as "drug approval" and "medical device registration," leading to misconceptions about product safety [14]. - The article notes that consumers often trust labels like "hospital version," which can lead to adverse health effects, including skin allergies and burns from low-quality Sanfu Ties [14].

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer patches) sold online, which are often misrepresented as medical products despite being ordinary consumer goods [1][3][10]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of Sanfu Ties, claiming they can treat various ailments, which is a common phenomenon in e-commerce [3][10]. - A specific product, "Ai Cao Sanfu Tie," sold on Taobao, has over 100,000 sales and claims to be suitable for both adults and children, yet it is classified as a consumer good and not a medical product [4][6]. - The product's packaging states it cannot replace medical devices or drugs, but sellers still imply it has similar effects to hospital-grade patches [4][6]. Group 2: Lack of Regulatory Standards - The standard Q/NJJJ016, under which many of these products are produced, is a corporate standard and not a national or industry standard, indicating lower quality control [8][10]. - The absence of clear national standards for these products allows for significant consumer confusion, as many do not understand the difference between corporate standards and medical regulations [10][15]. Group 3: Consumer Misunderstanding - Consumers often struggle to differentiate between various product classifications, such as "drug approval" and "medical device registration," leading to misconceptions about safety and efficacy [15]. - Many consumers mistakenly believe that any product with an execution standard is safe and effective, which has been exploited by sellers [15]. Group 4: Misuse of Traditional Medicine Concepts - Sellers misuse traditional Chinese medicine concepts, such as "winter disease summer treatment," to market their products, simplifying complex medical theories into misleading claims [10][12]. - The marketing often includes vague disclaimers about contraindications, leaving consumers unaware of potential risks associated with using these products [11][12]. Group 5: Regulatory Challenges - The regulatory environment for these products is weak, with oversight primarily focused on packaging and labeling rather than the actual efficacy or safety of the products [13][14]. - The online sales channels, such as Taobao and Douyin, present additional challenges for regulation, as many products are sold by individual sellers, complicating enforcement [13][14].

Core Viewpoint - The article highlights the misleading marketing practices surrounding "Sanfu Ties" (summer patches) sold online, which are often misrepresented as medical products despite being ordinary consumer goods. The claims made by sellers about their efficacy are largely unfounded and exploit consumer ignorance regarding traditional Chinese medicine and product labeling [2][11]. Group 1: Misleading Marketing Practices - Many online sellers exaggerate the efficacy of "Sanfu Ties," with some products claiming to be "hospital versions" while actually being ordinary consumer items [4][11]. - A specific product, "Ai Cao Sanfu Tie," has sold over 100,000 units but is classified as a consumer good, not a medical product, and is produced under a company standard rather than a national or industry standard [4][9]. - The marketing often includes vague language about symptom relief, misleading consumers into thinking these products have similar effects to those used in hospitals [6][9]. Group 2: Regulatory and Safety Concerns - The company standard Q/NJJJ016, which governs the "Ai Cao Sanfu Tie," was established by a single company and does not meet the rigorous requirements of national medical standards [7][9]. - The lack of clear labeling and the use of ambiguous terms in product descriptions contribute to consumer confusion, leading them to mistakenly believe these products are safe and effective [9][15]. - There is a significant gap in regulatory oversight for these products, as many are sold through online platforms without adequate checks on their actual ingredients or claims [12][15]. Group 3: Consumer Awareness and Education - Many consumers struggle to differentiate between various product classifications, such as "drug approval number" and "company standard," which allows sellers to exploit these misunderstandings [15]. - The article notes that consumers often trust labels like "hospital version" without understanding the implications, leading to adverse health effects from using substandard products [15][16]. - The misuse of traditional Chinese medicine concepts in marketing further complicates consumer understanding, as sellers simplify complex medical theories into misleading claims [10][12].

Core Viewpoint - The market for Sanfu patches, a traditional Chinese medicine therapy, is facing significant issues, including the prevalence of counterfeit products, misleading claims, and a lack of regulatory oversight, leading to consumer confusion and potential health risks [1][8][10]. Group 1: Product Composition and Claims - Many Sanfu patches sold in the market do not contain traditional Chinese medicinal ingredients but are instead made of a spherical body and medical adhesive, misleadingly marketed as effective for health benefits [3][5]. - The product marketed as a Sanfu patch is actually a Class I medical device, which only provides physical stimulation without any pharmacological or therapeutic effects [3][4]. - Some sellers have altered the product's intended use from "physical stimulation" to "medical efficacy," which is a significant misrepresentation of the product's capabilities [6][7]. Group 2: Regulatory and Legal Issues - The unauthorized addition of terms like "treatment" and "preventive" in product descriptions violates medical device advertising regulations, which require claims to be consistent with the product's approved uses [6][7]. - The sale of Sanfu patches by non-medical institutions is against regulations, as only licensed medical facilities should provide such services [9][10]. - The market is filled with products that do not comply with the necessary medical regulations, leading to a situation where consumers are misled about the efficacy and safety of these products [10][11]. Group 3: Consumer Behavior and Market Dynamics - The rise in demand for Sanfu patches is driven by consumer anxiety about health and wellness, with many individuals lacking the ability to discern legitimate products from fraudulent ones [8][10]. - Sellers exploit consumer desires for convenience and health benefits, often using low prices and misleading claims to attract buyers, resulting in the purchase of ineffective or potentially harmful products [5][8]. - The cross-selling of Sanfu patches in non-traditional outlets, such as cosmetic and tea shops, further complicates the market and increases the risk of consumer misinformation [10][11].

Core Viewpoint - The market for Sanfu patches, a traditional Chinese medicine therapy, is currently facing significant issues, including the prevalence of counterfeit products, misleading claims, and a lack of regulatory oversight, leading to consumer confusion and potential health risks [1][10]. Composition - Many Sanfu patches sold in the market do not contain traditional Chinese medicinal ingredients but are instead made of a spherical body and medical adhesive, with over 50,000 units sold under misleading health claims [4][6]. - The product is classified as a Class I medical device, primarily providing physical stimulation without any pharmacological effects, contradicting the claims made by sellers [6][8]. Registration - Sellers have altered the intended use of their products, misrepresenting physical stimulation as having therapeutic effects, which violates regulatory standards [7][9]. - The addition of terms like "treatment" and "preventive" in product descriptions exceeds the approved scope of the medical device, constituting false advertising [8][9]. Channels - The sale of Sanfu patches has expanded beyond traditional medical institutions to various retail outlets, including cosmetics and tea shops, which lack the necessary qualifications to provide such services [11][13]. - Many sellers exploit the concept of Sanfu patches to market ordinary adhesive products, often making unverified claims about their efficacy [10][12]. - The lack of professional guidance in these non-medical sales channels increases the risk of improper use, potentially leading to health issues for consumers [14].