Investment Rating - The report maintains a strong buy rating for the company [1][11][5] Core Views - The company experienced a revenue increase of 12% and a net profit increase of 9% year-on-year in Q4 2024, despite lower efficiency from the new factory impacting profitability [1][2] - The company is expanding its customer base rapidly, with new customer orders increasing significantly, and is enhancing its ability to secure high-quality orders through the development of supercritical foaming technology [1][11] - Forecasted net profits for 2025-2027 are projected to be 4.34 billion, 4.94 billion, and 5.64 billion yuan, with year-on-year growth rates of 13%, 14%, and 14% respectively [1][11] Financial Performance Summary - In 2024, the company achieved total revenue of 240.1 billion yuan, a year-on-year increase of 19.35%, with net profit reaching 38.4 billion yuan, up 20% [2][10] - For Q4 2024, revenue was 64.95 billion yuan, reflecting an 11.9% increase year-on-year, while net profit was 9.97 billion yuan, a 9.2% increase [2][4] - The gross margin for 2024 improved by 1.2 percentage points to 26.8%, with a net margin of 15.98% [4][14] Customer and Product Breakdown - The top five customers accounted for 79.1% of total revenue in 2024, with significant growth in orders from key clients [2][3] - Revenue from sports leisure shoes was 209.6 billion yuan, representing a 17.88% increase, while outdoor footwear revenue decreased by 33.7% [3][4] Capacity Expansion and Operational Efficiency - The company is expanding its production capacity with new factories in Vietnam and Indonesia, and has begun localizing procurement to reduce costs and risks [11][10] - The cash flow from operating activities increased by 24.97% year-on-year to 46.17 billion yuan in 2024, indicating strong operational efficiency [4][10]