超市行业驱动引擎转变

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大润发高层变动:快消品“采购老将”吕国铭退休,李春德接棒开启新阶段
Sou Hu Cai Jing· 2025-09-12 09:14
Group 1 - Recent leadership change at RT-Mart with the retirement of General Manager of Fast-Moving Consumer Goods (FMCG) Department, Lv Guoming, and the appointment of former Deputy Li Chunde [1] - This change follows the acquisition of Gao Xin Retail by Dehong Capital, indicating a significant organizational adjustment for RT-Mart [1] - Lv Guoming's extensive experience at RT-Mart has been pivotal in the company's growth, particularly in the FMCG sector, which has been crucial for its competitive advantage in the supermarket industry [3] Group 2 - The FMCG business has been a key driver for RT-Mart, allowing it to attract foot traffic and support rental income from its stores, with 35% of its outlets being self-owned properties [3] - RT-Mart's strategy to penetrate lower-tier markets has been successful, with 75.6% of its 505 stores located in third to fifth-tier cities as of mid-2025 [3] - The retirement of Lv Guoming may lead to further adjustments in RT-Mart's FMCG operations and overall product system, following recent organizational changes including the closure of the Central China regional headquarters [4] Group 3 - The supermarket industry has seen shifts in its driving forces, with FMCG leading early growth, followed by fresh produce, and now ready-to-eat food categories gaining traction among younger consumers [4][5] - RT-Mart has adapted to these changes, focusing on upgrading its fresh produce offerings while facing challenges in the ready-to-eat segment, where competitors like Hema and Sam's Club are excelling [5] - The company must balance maintaining its FMCG strengths while enhancing its fresh and ready-to-eat food categories to appeal to younger consumers and remain competitive in the evolving market [5]