此外，两家店基于各自区位特点与客群结构，进行了细微而精准的差异化布局。 世界村店调改着重于"品质深化"与"体验优化"。比如，进一步强化了生鲜商品的鲜度管理与品控标准，并丰富了高品质预制菜肴及即食品类。而半壁店则侧 重于打造"一站式家庭生活解决方案"，比如强化了火锅食材等场景化商品矩阵，并提供从肉禽免费加工到水产现场清理等系列便民服务。同时，时值岁末寒 冬，永辉全国开展的"有料火锅局"主题活动在两家门店均得到落地。 今年岁末，永辉超市（601933）在北京城市副中心通州区迎来集中焕新、存量门店完成调改，其中，12月28日已服务周边社区长达十年的永辉北京通州世界 村店完成调改，以全新面貌再度开业；12月30日，同样位于通州、陪伴梨园居民十二载的永辉半壁店也将焕新。 这是继今年5月通州万达店后，永辉"学习胖东来"自主调改模式在通州的又一次落地。两家社区单体店的相继升级，标志着"胖永辉"品质零售网络在副中心 进一步织密。 记者在现场看到，本次两家门店的调改，商品结构达到胖东来商品结构的80%，并同步设立了胖东来自有品牌专区，引入了DL果汁、DL零食等同源同价品 质商品。通过推进供应链"裸价直采"改革，两家店致力于实现 ...

Group 1 - Recent leadership change at RT-Mart with the retirement of General Manager of Fast-Moving Consumer Goods (FMCG) Department, Lv Guoming, and the appointment of former Deputy Li Chunde [1] - This change follows the acquisition of Gao Xin Retail by Dehong Capital, indicating a significant organizational adjustment for RT-Mart [1] - Lv Guoming's extensive experience at RT-Mart has been pivotal in the company's growth, particularly in the FMCG sector, which has been crucial for its competitive advantage in the supermarket industry [3] Group 2 - The FMCG business has been a key driver for RT-Mart, allowing it to attract foot traffic and support rental income from its stores, with 35% of its outlets being self-owned properties [3] - RT-Mart's strategy to penetrate lower-tier markets has been successful, with 75.6% of its 505 stores located in third to fifth-tier cities as of mid-2025 [3] - The retirement of Lv Guoming may lead to further adjustments in RT-Mart's FMCG operations and overall product system, following recent organizational changes including the closure of the Central China regional headquarters [4] Group 3 - The supermarket industry has seen shifts in its driving forces, with FMCG leading early growth, followed by fresh produce, and now ready-to-eat food categories gaining traction among younger consumers [4][5] - RT-Mart has adapted to these changes, focusing on upgrading its fresh produce offerings while facing challenges in the ready-to-eat segment, where competitors like Hema and Sam's Club are excelling [5] - The company must balance maintaining its FMCG strengths while enhancing its fresh and ready-to-eat food categories to appeal to younger consumers and remain competitive in the evolving market [5]