Group 1 - The sponsorship market for the "Su Super" league has seen significant changes, with the number of sponsors increasing from 6 to 20 within a month, indicating a substantial rise in the commercial value of this regional sports event [1][2] - The current sponsorship landscape includes a diverse range of sponsors from various sectors, including finance, fast-moving consumer goods, and healthcare, reflecting a five-tier sponsorship system [3][4] - Major companies such as JD.com and Yili have joined as sponsors, indicating a shift from local to national brands participating in the sponsorship landscape [2][4] Group 2 - The "Su Super" league has become highly popular, with inquiries from 70 to 80 companies, and the price for official sponsorship seats has surged to 3 million yuan, highlighting the demand for sponsorship opportunities [7] - The league is not only focused on sports but aims to create a community of interests among fans, clubs, sponsors, and cities, promoting a "football+" model that stimulates cultural and tourism consumption [8] - The overall football industry in China is showing signs of recovery, with other major football events also beginning to transform and regain commercial value after years of decline [9]