1月的湖南湘南古城永州，气温接近冰点，却挡不住满城的足球热情。自去年年底"湘超"夺冠后， 永州的"足球热"并未消散，数日的街头走访，我看到这座城市因足球而变——更具活力、更加热情、更 为开放。 走出永州高铁站，足球的热力扑面而来。抬头是"湘超冠军城 永州欢迎您""这里是永州 我们 是冠军"的醒目标语，低头是蓝、橙、黑三色绘就的足球路障石，沿途不时能撞见穿着印有"永冲 锋""晓了显火"（永州方言，意为"很厉害"）蓝色外衣的市民，足球与冠军荣耀，已融入这里日常 生活的肌理。 足球的魅力，不局限于赛场，更成为全民共享的盛宴。在永州"扫街"拍摄时，一位86岁的老人向我 打听前往永州体育场的公交车——原来，她听说那里很热闹，晴朗午后，自己也想凑凑这份热闹、感受 个中欢喜。 当我赶到永州市体育场时，周围早已人头攒动。这座曾被永州人戏称为"叫花子球场"、被网友热议 为"养成系生态球场"的地标，如今成了热门打卡地。在体育场外的"湘超"冠军奖杯模型和一幅幅足球墙 绘前，上至白发老者，下至垂髫稚子，争相合影留念。 足球搭建起跨越千里的桥梁，让永州与外界的联结愈发紧密。冷水滩区的水汲江大道不久前"上了 热搜"，当地拟将这条长约4公 ...

Group 1 - The core viewpoint of the article highlights the impact of the "Soochow Super" league on local tourism and consumption, as well as its initial influence on the capital market, particularly in sports-related stocks [4] - The excitement surrounding the league led to a surge in stock prices for related sectors, including sports equipment and local tourism, which attracted significant market attention [4] - As the initial enthusiasm wanes, stock prices have returned to a more rational level, yet there remain high-quality investment opportunities within these sectors [5]

Core Viewpoint - The popularity of the "Su Super" football league has significantly increased local interest in football, leading to a surge in demand for football fields in Yangzhou, making reservations highly competitive [1] Group 1: Industry Impact - The Yangzhou Yangchao Football Base is experiencing high demand, with an average of over 20 teams using its five fields daily, and an 80% booking rate during weekday evenings [1] - Weekend bookings are so high that fields are often reserved ten days in advance, indicating a strong community engagement with football [1] Group 2: Community Engagement - The "Su Super" league has provided many citizens with their first close-up experience of live football matches, enhancing their enthusiasm for participating in the sport [1] - There has been a noticeable shift in behavior among fans, with more individuals willing to don jerseys and actively participate in playing football, leading to the formation of new teams in companies and communities over the past two months [1]