Core Insights - Anta has revitalized FILA and Amer Sports, positioning them as cash cows and expanding the potential of domestic sports brands [1] - Xtep has emerged as Anta's most successful "student," reporting a revenue of 6.838 billion RMB in the first half of 2025, a 7.1% year-on-year increase, and a net profit of 914 million RMB, up 21.47% [2][3] Financial Performance - Xtep's revenue for the first half of 2025 reached 6.838 billion RMB, with a net profit of 914 million RMB, exceeding Goldman Sachs' forecast by 12% [2][3] - The main brand revenue for Xtep was 6.053 billion RMB, a 4.5% increase year-on-year [8] Strategic Developments - Xtep's strategy includes a "1+4" brand matrix, focusing on both fashion sports and professional sports, with a goal of achieving 20 billion RMB in main brand revenue by 2025 [4][6] - The company has shifted its focus to running, with professional sports revenue reaching 785 million RMB, a significant 32.5% increase [7][8] Market Positioning - Xtep has positioned itself as a leading brand in the running segment, with a market share of 11.5% for its professional sports brands, which includes Saucony [7] - The company has invested over 2 billion RMB in R&D, holding more than 1900 technology patents, emphasizing a technology-driven approach [10] Community Engagement - Xtep has developed a running community with over 240,000 members and 70 running clubs, enhancing brand loyalty and community engagement [15][17] - The company sponsors major marathons and has achieved high wearing rates among competitive runners, indicating strong brand presence in the running community [11][13] Future Outlook - Xtep plans to expand its product offerings, including high-performance running shoes and lifestyle products, while also enhancing its retail presence in high-end shopping centers [18][20] - The company has moved away from its previous "Five-Five" strategic plan, focusing instead on the rapid growth of its Saucony brand [20]