Core Viewpoint - The automotive industry is witnessing a significant transformation with the emergence of the "Hongmeng Intelligent Hotel," which offers a luxurious customer experience that surpasses traditional 4S stores of brands like Mercedes-Benz, BMW, and Audi. This initiative has led to a monthly delivery of over 80,000 new vehicles within the Hongmeng Intelligent system, indicating a strong market presence and customer engagement [2][15]. Group 1: Strategic Developments - The recent gathering of the five brands under Hongmeng Intelligent in Shanghai marks a deepening of strategic cooperation, focusing on enhancing collaboration in research, manufacturing, charging, and marketing [2][15]. - The establishment of a standardized service system aims to create the first cross-brand shared after-sales service network in the industry, ensuring high-quality service across the entire process from pre-sale to after-sale [2][15]. Group 2: Customer Experience and Challenges - The "Hongmeng Intelligent Hotel" has gained popularity for its unique offerings, such as diverse regional menus and a welcoming atmosphere, which have been well-received by customers [4][17]. - However, there are concerns regarding the sustainability of free services due to rising operational costs, leading to changes in several complimentary policies [3][16][24]. Group 3: Industry Comparisons and Innovations - The concept of shared after-sales service networks is not entirely new, as other companies like SAIC and Toyota have implemented similar strategies to enhance service efficiency and customer satisfaction [21][22]. - Analysts suggest that the shift from direct sales to a dealer model may help reduce costs and accelerate market coverage, indicating a strategic pivot in the operational approach of Hongmeng Intelligent [19][23]. Group 4: Future Directions - The company is currently focused on enhancing user experience as part of a three-step development strategy, with future expansions likely to prioritize efficiency and scale over lavish customer services [25].