跨国消费

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活力青岛 爱在城阳|青岛尚小咖咖啡季启幕,中韩消费新场景点燃夏日热情
Sou Hu Cai Jing· 2025-06-21 00:05
Group 1 - The event "Vibrant Qingdao Love in Chengyang Coffee Season" was launched on June 20, featuring coffee as a medium to integrate Korean products and local heritage, with 9 thematic sections and 80 unique booths [1] - The event attracted thousands of consumers from China and South Korea, creating a cross-cultural consumption experience that boosts regional consumer activity and draws in Korean tourists [1][3] Group 2 - The event showcased popular Korean coffee brands, creating an immersive consumption experience with over 60 coffee brands and various activities such as hand-brewed coffee tasting and latte art demonstrations [3] - A carefully designed route connected various Korean-themed consumption experiences, enhancing the integration of coffee culture and tourism resources for Korean visitors [3][5] Group 3 - The opening day featured engaging activities like games and performances, with influencers leading coffee shop visits, highlighting the successful blend of coffee and Korean-style pancakes [5] - The event's timing coincided with the benefits of the visa-free policy for South Korean tourists, emphasizing the local government's focus on attracting international visitors [7] Group 4 - The event is expected to attract around 30,000 visitors over three days, aiming to activate local consumption and showcase Qingdao's openness and vibrancy [7] - Chengyang District plans to leverage its cultural and economic ties with South Korea to create diverse consumption scenarios, enhancing inbound and outbound consumer flows [7]