跨国药企转型

Search documents
从GSK到奥利佳:21年老将跳槽 跨国药企迎转型阵痛
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-20 05:22
Core Insights - The departure of Cecilia Qi from GSK after 21 years reflects significant strategic restructuring and industry changes faced by multinational pharmaceutical companies in the Chinese market [2][3][10] Financial Performance - GSK reported a total revenue of £15.502 billion (approximately $20.157 billion) for the first half of 2025, marking a 5% year-on-year increase [2] - Revenue from GSK's vaccine segment reached £4.186 billion (approximately $5.443 billion), with a 1% year-on-year growth [2] - Sales of the respiratory syncytial virus vaccine Arexvy fell by 39% to £144 million (approximately $187 million) [2] - Sales of the shingles vaccine Shingrix decreased by 1% to £1.720 billion (approximately $2.236 billion) [2] - GSK anticipates a 3% to 5% growth in total revenue and a 6% to 8% increase in core operating profit for the full year of 2025 [2] Strategic Adjustments - GSK's business structure is based on three pillars: specialty medicines, vaccines, and generics, with respective revenues of £6.260 billion ($8.141 billion), £4.186 billion ($5.443 billion), and £5.056 billion ($6.573 billion) for the first half of 2025 [5] - GSK initiated a regional integration strategy in June 2025, merging emerging markets with Greater China and intercontinental regions to enhance market flexibility and resource allocation efficiency [5] - The appointment of a Chief Operating Officer in China aims to improve local operational efficiency [5] Market Challenges - GSK faces pressure on its main product lines, with growth drivers becoming insufficient, particularly in the vaccine and specialty drug sectors [6][7] - The company’s traditional high-margin model is under threat due to increased competition and pricing pressures from domestic generic drugs [7] - GSK's strategic focus has shifted towards oncology and immunology, but its pipeline in these areas lags behind competitors like Pfizer and AstraZeneca [7] Industry Trends - There is a noticeable divergence in performance among multinational pharmaceutical companies in China, with Novartis achieving $2.2 billion in sales (an 8% increase) while Merck's revenue plummeted by 70% to $1.075 billion [8][9] - The trend of multinational companies adjusting their strategies from broad coverage to focused approaches is evident, with companies like BMS and Merck restructuring their operations in China [9] - The flow of high-level talent from multinational firms to local companies is increasing, as these professionals bring valuable experience and global perspectives to enhance local competitiveness [12][13] Collaborations and Future Outlook - GSK's collaboration with Heng Rui Medicine, potentially worth up to $12 billion, aims to enhance its pipeline in respiratory and oncology treatments [11] - The shift in multinational companies' strategies indicates a transition from "in China, for China" to "in China, for the world," leveraging local talent and innovation for global markets [13]