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当年轻人跨城追舞剧,他们在追什么
Xin Lang Cai Jing· 2026-01-11 15:08
Core Insights - The report from the China Performance Industry Association highlights a significant trend where young people are increasingly traveling across cities to attend large-scale performances, with an average cross-city attendance rate of 60% among this demographic, particularly those under 25 years old [1][3]. Group 1: Audience Engagement - Young audiences are not merely seeking beauty in performances but are looking for genuine emotional experiences that allow them to slow down and reflect [3][5]. - The performances, such as "Dream of the Red Chamber" and "The Peony Pavilion," resonate with young viewers by reflecting their personal growth and emotional complexities, allowing them to see themselves in the characters [5][6]. Group 2: Social Dynamics - Attending performances has evolved into a social activity, where young people engage in ticket-buying strategies, travel arrangements, and post-show discussions, fostering a sense of community among attendees [6][8]. - The concept of "ticket root economy" emphasizes that the experience surrounding the performance—such as dining and exploring the city—adds value to the event, making it a more meaningful experience [8]. Group 3: Emotional Connection - The art of dance provides a unique way for young audiences to connect with their emotions, as the subtleties of movement convey feelings that are often lost in fast-paced modern communication [3][5]. - The act of attending performances allows young people to explore deeper emotional connections and develop a more nuanced understanding of their desires and identities [5][6].
四川演艺产业结构持续优化,今年已有十五市(州)落地大型演出 大型演出下沉 拓展城市消费新空间
Si Chuan Ri Bao· 2025-09-07 01:10
Core Insights - The article highlights the significant growth and expansion of large-scale performances in Sichuan, with 15 cities hosting such events this year, marking a record high for regional coverage [4][6] - There is a notable trend of large performances moving into lower-tier cities, allowing a broader audience to experience live events, driven by market demand and supportive policies [4][5] Industry Trends - Large performances, defined as events with over 5,000 attendees, are becoming increasingly popular, with a shift from primarily first-tier cities to include second and third-tier cities [5][6] - The proportion of large performances in Sichuan has increased from 8% to 17% in the first half of the year, with a 21% year-on-year increase in audience numbers in cities like Leshan and Suining [4][6] Economic Impact - Large performances are effectively stimulating local economies, with events like the "Golden Melody Legend" concert in Suining generating 20 million yuan in consumer spending [8] - The Sichuan government has introduced incentive policies, including subsidies of up to 5 million yuan for large-scale performances, to encourage more events and enhance local cultural tourism [8][9] Future Developments - By the end of 2024, large performances are expected to cover 10 cities in Sichuan, with ongoing efforts to create a more balanced distribution of events across the region [6][9] - The "Cross-City Viewing" initiative aims to enhance the synergy between performances and local tourism, promoting packages that include discounts on dining, accommodation, and attractions [9][10]