跨城观演

Search documents
四川演艺产业结构持续优化,今年已有十五市(州)落地大型演出 大型演出下沉 拓展城市消费新空间
Si Chuan Ri Bao· 2025-09-07 01:10
Core Insights - The article highlights the significant growth and expansion of large-scale performances in Sichuan, with 15 cities hosting such events this year, marking a record high for regional coverage [4][6] - There is a notable trend of large performances moving into lower-tier cities, allowing a broader audience to experience live events, driven by market demand and supportive policies [4][5] Industry Trends - Large performances, defined as events with over 5,000 attendees, are becoming increasingly popular, with a shift from primarily first-tier cities to include second and third-tier cities [5][6] - The proportion of large performances in Sichuan has increased from 8% to 17% in the first half of the year, with a 21% year-on-year increase in audience numbers in cities like Leshan and Suining [4][6] Economic Impact - Large performances are effectively stimulating local economies, with events like the "Golden Melody Legend" concert in Suining generating 20 million yuan in consumer spending [8] - The Sichuan government has introduced incentive policies, including subsidies of up to 5 million yuan for large-scale performances, to encourage more events and enhance local cultural tourism [8][9] Future Developments - By the end of 2024, large performances are expected to cover 10 cities in Sichuan, with ongoing efforts to create a more balanced distribution of events across the region [6][9] - The "Cross-City Viewing" initiative aims to enhance the synergy between performances and local tourism, promoting packages that include discounts on dining, accommodation, and attractions [9][10]