转自：北京日报客户端 据中国演出行业协会发布的《2024大型营业性演出市场趋势及特点分析》，年轻人拖着行李箱去看一场 舞剧，让大型演出平均跨城观演率在60%，而且"25岁以下"的画像格外清晰。 开票即"秒没"的截屏、排队的人流、散场后还来不及收起的泪光，以及朋友圈里那句像是给自己打气 的"下一站，继续约"。舞剧在年轻人的生活里不再只是"偶尔看一次"的消遣，更像一件能被郑重安排的 事——值得请假、值得攒钱、值得跨城。 熊锦阳 摄 当年轻人跨城追舞剧，他们到底在追什么？从表面看，是《红楼梦》《牡丹亭》这样的中式审美，是 《吉赛尔》《舞姬》《奥涅金》这样的西方经典；但更真实的感觉是：他们在给自己找一个可以慢下来 的地方。 用最快的交通、最密的攻略，把自己送进剧场；灯一暗，手机一静，两小时里，呼吸跟着音乐走，情绪 跟着身体走。你会突然明白：原来时间可以被重新安排，原来舞蹈中拿捏有度的"分寸"这么动人，原来 把一件事做到极致，会让人心里踏实。 有人觉得年轻人看舞剧只是"追美"。但如果你真的坐在剧场里，就会发现他们追的往往不是漂亮本身， 而是一种"真"。现在的表达太快了，情绪常被切成几秒钟的片段，爱也常被压成一句热梗。但 ...

Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]

金鸡湖畔，交响乐袅袅不绝；狮子山下，"好声音"萦绕耳畔；苏州湾旁，特色活动与秀美风光相映 生辉……近年来，在苏州市委宣传部的指导下，苏州将公共文化服务投向广阔的城乡空间，"不止在剧 场"群众文化活动的深入开展，推动着专业院团走出剧场、深入群众，充分发动新大众文艺群体的力 量，让人民群众走上舞台、畅享艺术，实现了从"送文化"到"种文化""创文化"的逐步转化。 立足群众需求，打造文化惠民的苏式实践 剧场有界，文化无边。为满足群众多元化精神文化生活需求，苏州打破传统剧场在时间、空间和主 体上的限制，推动艺术从"殿堂"走向"街头"，直接送达市民群众身边，让文化服务更加接地气、聚人 气。 在苏州湾大剧院，除了各类舞剧、音乐剧、话剧的引进外，剧院外的音乐喷泉秀、特色市集等也成 为东太湖畔一道亮丽风景线。吴江文旅集团品宣策划部副经理闵晖介绍，从今年暑假开始，苏州湾文化 中心阅湖台每周末都会推出各类活动，不仅面向市民免费开放，市民还能自己上台表演一些小舞台节 目。"这个月我们推出咖啡、宠物等主题的活动，深受市民群众欢迎，每场活动都有上千人参与，还吸 引了长三角地区的游客，大家观展、看剧、逛市集，也带动了消费。" 此外，苏州深 ...

Core Points - The 18th "Spring Harvest and Autumn Fruits" National Art School Stage Art Exhibition was officially launched at the National Centre for the Performing Arts, celebrating its 18th anniversary [1] - The exhibition aims to showcase the achievements of art education and aesthetic education practices in the new era, featuring top works from various art schools across the country [1] - The event serves as an important platform for cultural innovation and collaboration between universities, society, and art institutions, promoting the synergy between cultural and educational development [1] Group 1 - The theme of this year's exhibition is "Art Exhibition Spring Harvest, Aspiration Cultivates Autumn Fruits," highlighting the rich outcomes of art education and aesthetic practices [1] - Wang Ning, the Secretary of the Party Committee and Director of the National Centre for the Performing Arts, emphasized the exhibition's role in enhancing cooperation among various parties to advance aesthetic education [1] - Leaders from participating schools discussed the dual empowerment of social and university aesthetic education, sharing quality resources and strategies for social transformation [3] Group 2 - The opening performance titled "North Land Fertile Fields" by the Inner Mongolia Art Academy showcased traditional music and dance, reflecting the academy's achievements in ethnic art education and stage innovation [5] - The exhibition will take place across multiple venues of the National Centre for the Performing Arts, featuring over ten high-quality programs from various institutions, including symphonies, musicals, dramas, and operas [6] - Special performances organized by the Ministry of Education, Ministry of Culture and Tourism, and China Association for Science and Technology will also be part of the exhibition, including award-winning dance performances and theatrical productions [6]

Core Insights - The upcoming National Day and Mid-Autumn Festival will create an 8-day long holiday, leading to a surge in cultural and tourism consumption demand [1] - The trend of "traveling with performances" and "traveling with events" continues to be popular, indicating a shift in tourist preferences [1] Group 1: Event Highlights - A total of 464 commercial performances will be held during the holiday, including 25 large-scale events with over 5,000 attendees, expecting over 600,000 spectators [1] - Notable events include the 2025 Zijin Cultural Arts Festival, the 14th Mido Music Festival, and various concerts featuring popular artists [1] Group 2: Policy Enhancements - The "ticket root +" policy has been expanded, offering discounts and benefits for ticket holders across various attractions and services in cities like Nanjing, Xuzhou, and Suzhou [2][3] - Nanjing has introduced a "1+3" discount program for ticket holders, while Xuzhou offers free entry to cultural sites for ticket holders [2] Group 3: Service Improvements - Various cities are enhancing visitor experience through free shuttle services, luggage storage, and parking facilities to facilitate access to events [3] - Initiatives include direct transport to concert venues and partnerships with local airports for luggage delivery services [3] Group 4: Integration of Events and Tourism - The provincial tourism department is promoting "event + tourism" products, with various subsidies and incentives to encourage attendance [3] - Cities are implementing measures such as free public transport for tourists and opening internal parking spaces to accommodate increased visitor numbers [3]

Core Insights - The Guangdong Provincial Government has introduced 17 specific measures to promote high-quality development in the performing arts market, focusing on creating an international first-class performing arts city cluster and expanding the "performing arts +" industry chain [2][3] Group 1: Policy Implementation - Shenzhen has initiated measures to support the performing arts as a new engine for cultural tourism consumption and industry development, emphasizing a multi-faceted approach [2][3] - The city has launched funding programs for stage productions and ticketing platforms, with support up to 2 million yuan for recognized performing arts spaces and up to 500,000 yuan for ticketing platform development [3][4] Group 2: Infrastructure Development - Shenzhen aims to establish itself as an "International Performing Arts Capital," focusing on creating a highland for cultural creation, talent, and market [4][5] - The city is accelerating the construction of major cultural facilities, including the Shenzhen Opera House and Longgang International Arts Center, to enhance performance capabilities and service functions [5][6] Group 3: Market and Creative Ecosystem - Efforts will be made to strengthen market entities by supporting the growth of performing arts and cultural tourism enterprises, optimizing services, and addressing development challenges [6][7] - The city plans to enhance the creative ecosystem by reforming state-owned art troupes and encouraging private investment in unique theater productions [6][7] Group 4: Consumer Engagement - Shenzhen will leverage the "ticket economy" to integrate performing arts with tourism, offering discounts and promotions to enhance consumer experiences [7]

Group 1: Beijing's Performing Arts Market - The construction of "Performing Arts Capital" is a key component of the national cultural center development, first included in Beijing's government work report in 2023 [1] - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting over 6.97 million audience members and generating ticket revenue exceeding 2.3 billion yuan, with year-on-year growth of 10%, 10.5%, and 17.8% respectively [1] Group 2: Tianqiao Art Center - Tianqiao Art Center has become a cultural hub since its opening in November 2015, covering 1.65 hectares with a total building area of 75,000 square meters, featuring various theaters and rehearsal spaces [2] - By 2024, the center will have staged 1,626 performances from over 30 countries, with 6,601 total performances and 40% being international productions, attracting over 3.4 million audience members [2][3] - The center is developing the "Tianqiao No. 1" project to attract creative talents and industry resources, promoting the incubation and development of the regional performing arts industry [3] Group 3: Fulang Livehouse - Fulang Livehouse, located in the Olympic business district, has hosted over 500 performances and 40 events since its soft opening in March 2023, attracting nearly 500,000 visitors [4][5] - The venue features a unique dual-space setup, with a large capacity of 1,200 and a smaller space for 450, and aims to integrate music, social, and entertainment experiences [4] - Fulang Livehouse has been recognized as one of the first "New Performing Arts Spaces" in Chaoyang District, showcasing its role in the evolving live performance landscape [4][5] Group 4: Upcoming Performances and Initiatives - In 2024, Beijing's 14 municipal troupes plan to launch 42 new productions, with 15 already performed, including operas and traditional Chinese dramas [7][8] - The city has implemented support measures for high-quality performing arts development, with plans for further applications for large-scale performances and new artistic spaces [8] - The upcoming Beijing International Music Festival will feature over 700 artists from 26 countries, highlighting the city's commitment to cultural exchange and artistic innovation [8]

Core Insights - Beijing's performing arts landscape is expanding beyond traditional theaters, with new performance spaces emerging across the city, enhancing cultural consumption and audience experience [1][5][9] Group 1: Market Activity - In the first half of 2023, Beijing hosted over 29,000 commercial performances, attracting more than 6.97 million attendees and generating ticket sales exceeding 2.3 billion yuan, marking year-on-year growth of 10%, 10.5%, and 17.8% respectively [2] - The diversity of performance types, including domestic and international productions, is contributing to the vibrant cultural atmosphere, with notable performances such as the domestic play "The Stage" and international musicals like "Singin' in the Rain" and "Notre-Dame de Paris" [2] Group 2: New Performance Spaces - Beijing has cultivated 85 innovative performance spaces, with expectations to reach 100 by the end of 2025, which are designed to integrate performance, consumption, social interaction, and tourism [5][9] - The Fulong Livehouse, a newly established venue, has hosted over 500 performances and attracted nearly 500,000 visitors since its opening in May 2023, highlighting the growing popularity of such spaces among younger audiences [4] Group 3: Internationalization and Innovation - The Beijing performing arts market emphasizes international collaboration and technological integration, with approximately 130 brand performance events held annually, including the China Traditional Opera Culture Week, which attracted over 1.06 million attendees [8] - The Tianqiao Art Center has staged 1,626 performances from over 30 countries, with 40% of its projects being international, showcasing a commitment to both traditional culture and global exchange [3][8] Group 4: Future Developments - The performing arts sector in Beijing is expected to continue its growth trajectory, with plans for 42 new original productions by 14 municipal troupes by 2025, reflecting a robust support mechanism for artistic creation [8] - The integration of technology in performances is being explored to enhance market appeal and artistic quality, indicating a forward-looking approach in the industry [8]

Core Insights - The theater performance market in China is experiencing rapid growth, with significant increases in ticket sales and performance frequency across various genres, particularly in comedy, dance, and musical theater [3][4][8] Market Trends - The number of drama performances increased by 16% year-on-year, with ticket sales rising by 3% - Stand-up comedy performances surged by 54.1% in terms of frequency and 134.9% in ticket sales, becoming the second-largest category in theater performances - The dance drama market is thriving, with a 15.1% increase in ticket sales for musicals [3][8][13] Popular Performances - Notable performances driving this growth include "The Green" and "The Stage," which have gained popularity in both first-tier and lower-tier cities - The report highlights the success of various IPs, such as "The Green," which has been touring extensively [6][12][30] Audience Demographics - Younger audiences are increasingly engaging with theater performances, with over 23% of ticket purchases coming from individuals born after 2000 - The trend indicates a shift in audience demographics, with younger viewers favoring immersive experiences and modern genres [23][27] Revenue Insights - Major cities like Shanghai and Beijing continue to dominate ticket sales, accounting for 21.4% and 21.1% of total revenue, respectively - Second-tier cities are catching up, while lower-tier cities show significant potential for growth in ticket sales [23][30] Future Outlook - The market is expected to continue expanding, driven by the popularity of high-quality productions and innovative performance formats - The emphasis on quality content is seen as a key factor for sustained growth in the theater industry [30]

Core Insights - The report indicates a significant growth in the theater performance market, with a total box office revenue of 5.402 billion yuan generated from 160,500 performances in the first half of 2025, driven by the rise of social media interaction and word-of-mouth marketing [1][3]. Group 1: Performance Categories - Stand-up comedy has emerged as the fastest-growing segment, with performance sessions increasing by 54.1% year-on-year and box office revenue soaring by 134.9%, making it the second-largest performance category after drama [3]. - Traditional drama remains the leading category, with performance sessions growing by 16% and box office revenue increasing by 3% in the same period [3]. - Musical and dance performances also showed steady growth, with musical theater box office revenue increasing by 15.1%, driven by both original works and international classics [4]. Group 2: Audience Demographics - Female audience members accounted for 68.8% of ticket buyers, reflecting a slight increase of 0.7% compared to the same period in 2024, particularly prominent in musical, dance, immersive theater, and children's performances [3][4]. Group 3: Marketing and Promotion - The promotion strategies for theater performances are evolving, with traditional advertising losing effectiveness, while social media "word-of-mouth," reviews, and online interactions are becoming crucial in influencing ticket purchasing decisions [4]. - The integration of online and offline experiences enhances audience engagement, as seen with the musical "SIX," which successfully converted online traffic into offline ticket sales through social media challenges [4]. Group 4: Future Considerations - The industry faces the challenge of balancing artistic quality with commercialization, as the growth of stand-up comedy, the empowerment of female consumers, and social media's role present new opportunities for market expansion [5].