Core Insights - The 2025 National Day and Mid-Autumn Festival holiday has significantly boosted travel and consumer spending in China, with new first-tier cities and county markets leading the growth [1] - During the first five days of the holiday, consumer spending increased by 10% compared to the May Day holiday [1] - Chongqing emerged as the top city for WeChat payment consumption, surpassing major cities like Beijing, Shanghai, Guangzhou, and Shenzhen [1] Consumer Trends - Cross-border tourism has surged, with Chinese technology such as mini-programs and WeChat Pay accompanying tourists globally [1] - WeChat payment transactions in New Zealand increased by 131% year-on-year, while Italy saw a doubling of transaction volume [1] - The number of transactions in the overseas transportation sector via mini-programs grew by over 2.5 times year-on-year [1] Payment Preferences - Alipay data indicates that popular destinations for Chinese tourists include Japan, South Korea, Malaysia, Thailand, and Singapore, with these countries seeing the highest total spending [1] - Emerging destinations with the fastest growth in spending include Greece, Laos, Nepal, Portugal, and Turkey [1] - The top five categories for Alipay spending by Chinese tourists abroad are clothing, groceries, jewelry, dining, and cosmetics [2]