广陵古城仿佛一座民俗文化博物馆，到处都在呈现不同的特色文化。仁丰里沿街的非遗工作室里，游客 可以亲手拓印一幅雕版印刷的诗词，成就感满满；皮市街"浮生记"书店里，可以写一张新年明信片，寄 给未来的自己；位于大水湾街区的《唐朝诡事录·西行》国潮沉浸剧场里，游客可借助VR科技，感受盛 唐辉煌的历史时刻；南河下街区湖北会馆里，对弈、听琴、观舞，体验古代扬州盐商的文化生活；冬荣 园小剧场、芍药园子书场里，《扬州非遗秀》和《骑鹤上扬州》情景剧相继上演，本土传统文化融合现 代互动式演绎，让游客陶醉其中；广陵路上，红泥小火炉在各个沿街小馆里升腾起暖暖的火苗，年轻的 朋友们在室内围炉煮茶、相谈甚欢，与窗外突然飘起的雪花，相映成景。 诗词夜游、古风市集、非遗雅集……这个元旦假期，数以万计的游客在扬州广陵古城领略了颇具诗意的 跨年方式，广陵古城推出的系列文旅活动，让扬州成了游客心中的"夜游封神地"。 在仁丰里街区，游客被这里的"诗词世界"暖到了心里。散发着明清古韵的巷子里挂满写有唐宋诗词的 灯，游客一路吟诵着古人留给扬州的优美诗文，不知不觉就来到小巷深处。深藏小巷的"宋词酒馆"里亮 着灯，走进酒馆点上一杯特调，和朋友各抽一支宋词签 ...

该报告显示，自去年下半年以来，中国免签政策持续优化，覆盖范围扩大，停留时间更长。受免签 及签证便利化政策持续优化的带动，入境游客数量保持高速增长，享受免签政策入境旅游的人数增长明 显，入境游客停留时间变长。 近日，世界旅游联盟联合万事达卡、携程集团等机构发布的《2024—2025跨境旅游消费趋势研究 报告》显示，南京位列入境游客消费总额TOP10城市。 从入境游客预订情况来看，"文化体验类"旅游成为新热门，众多入境游客纷纷前来感受中华传统文 化的独特魅力。体验型出游仍是拉动旅游发展的重要动能，体育赛事、文娱演出对旅游的拉动效应尤为 明显。 该报告指出，入境游客消费高度集中于一线和新一线城市，南京位列入境游客消费总额TOP10城 市。购物、餐饮、健康类消费占比显著上升，入境旅游消费呈现多元化发展趋势。 ...

北京商报讯（记者 吴其芸）12月12日，京骑宣布正式启动"英文入境游导游提振计划"。据悉，该计划 以"窦俊杰国家金牌导游工作室"为核心执行平台，致力于打造常态化、高标准、重实效的北京入境游导 游培训品牌。 窦俊杰谈到，新时代的国际导游必须构建 "三硬四软" 的复合型能力体系。所谓"三硬实力"，即扎实的 语言功底、深厚的跨学科知识储备以及极致的个性化服务水平。而决定卓越高度的"四软实力"，则在于 能否成为产业大局观成为行业发展的"共鸣者"，以高情商的专业服务成为游客的"共情者"，熟练掌握跨 文化传播方法论成为"中国式叙事体系的践行者"，并最终能整合资源、创造价值，成为市场产品的"开 拓者"。 据了解，"英文入境游导游提振计划"已规划了贯穿全年的系统化进阶课程。课程体系摒弃传统理论灌 输，首创"主题深耕+场景浸润"的线下交流模式。从2026年起，每月将围绕一个核心文化主题展开，例 如，走进珐琅厂解密景泰蓝的工匠精神，在都一处探寻百年老字号的传承密码，沿着北京中轴线进 行"Citywalk"解读古都规划的哲学思想，乃至在京剧后台、太极拳馆、现代茶空间等多元场景中，深度 研习如何将中华优秀传统文化转化为可感知、可互动 ...

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a total of 81.36 million visitors and a tourism revenue of 53.91 billion yuan, representing 89.1% and 83.4% of last year's figures respectively [1] - Cultural experience-oriented attractions performed notably well, with Qingming Riverside Landscape Garden receiving 793,600 visitors and generating 94 million yuan in revenue, marking increases of 25.50% and 11.32% respectively [2] - Museums and cultural venues became popular choices during the rainy holiday, with a total of 7.08 million visitors, a 21.5% increase from last year, and significant engagement in digital cultural activities [3] Group 1: Visitor Statistics - The total number of visitors during the holiday was 81.36 million, with tourism revenue reaching 53.91 billion yuan [1] - The top five cities by visitor numbers were Zhengzhou, Luoyang, Anyang, Nanyang, and Kaifeng [1] - The top five cities by tourism revenue were Zhengzhou, Luoyang, Kaifeng, Anyang, and Xuchang [1] Group 2: Cultural Attractions Performance - Qingming Riverside Landscape Garden had 793,600 visitors and generated 94 million yuan, with growth rates of 25.50% and 11.32% respectively [2] - Wansui Mountain Wuxia City attracted 773,000 visitors and earned 69 million yuan, with increases of 13.35% and 9.79% [2] - The newly opened Xinmi Zhiwei Water City attracted 320,000 visitors in 8 days, with over 40% being from outside the province [2] Group 3: Museum and Cultural Venue Engagement - Museums and libraries recorded 7.08 million visitors, a 21.5% increase year-on-year, with a peak of 1.01 million visitors on the seventh day [3] - The "Digital Cultural Relics Protection Action" initiated by 15 museums in Luoyang attracted 260,000 interactions and boosted sales of cultural products by 65% [3] - Over 1,300 intangible cultural heritage activities were held, engaging nearly 15 million participants [3] Group 4: Visitor Services and Experience - The province implemented visitor-centered policies, including the distribution of consumption vouchers for attractions and accommodations [3] - Various attractions provided amenities such as raincoats and shoe covers to ensure visitor comfort during rainy weather [3] - The Wangwu Mountain scenic area introduced a "rainy day ticket extension" policy, allowing visitors to revisit for free until the end of 2025 [3]

Core Insights - The national cultural tourism market shows a strong "supply and demand" trend during the extended National Day and Mid-Autumn Festival holiday, with a record high of 1.25 billion cross-regional passenger flows, a 5.7% increase compared to the same period last year [1][2] Group 1: Travel Statistics - On October 1, the total cross-regional passenger flow reached 33.58 million, a year-on-year increase of 1.4% [2] - The railway passenger volume is expected to reach 78.78 million during the first half of the holiday, growing by 5.3% [2] - Waterway passenger volume is projected at 681,000, an increase of 11.7%, while civil aviation passenger volume is expected to grow by 5% [2] Group 2: Travel Trends - Family travel accounts for nearly half of the holiday trips, with a 52.4% share of the travel market [2] - The proportion of family travel increased by 3 percentage points compared to last year, reaching 43% [2] - Significant growth in travel among children (31% increase) and seniors (33% increase) was noted, with teenagers showing the highest growth at 42% [2] Group 3: Transportation Preferences - Self-driving travel dominates, accounting for 80% of cross-regional travel, with a 51% increase in intercity ride-hailing orders [4] - The mixed travel mode of "high-speed rail/airplane + rental car" is emerging, with rental orders increasing by 85% [4] - Popular rental cities include Urumqi, Chengdu, Xining, Sanya, and Kunming, indicating a reliance on self-driving in vast regions [5] Group 4: Cultural and Experiential Tourism - Over 12,000 cultural activities are scheduled nationwide, including more than 300 large-scale light shows and 500 intangible cultural heritage displays [8] - Cultural experiences have become essential in travel, with events like the "National Tide" performances attracting significant visitor numbers [8] - The integration of sports events with tourism is driving destination popularity, with notable increases in visitor interest in locations hosting major events [8] Group 5: Emerging Travel Destinations - "Reverse tourism" and small-town tourism are gaining popularity, with significant interest in destinations like Jiuzhaigou and Pingtan [9] - Qinghai saw a 40% increase in overall travel orders, with its unique highland scenery attracting visitors [9] - Rural tourism in Guangdong also showed activity, with 324,000 visitors recorded in monitored rural tourism spots, a 1.9% increase [9] Group 6: International Travel Trends - Outbound tourism is experiencing a resurgence, with popular destinations including Japan, Thailand, and Malaysia [10][12] - The growth in outbound travel from third-tier cities exceeds that of first-tier cities, indicating a market shift [12] - Inbound tourism is also recovering, with a 40% increase in foreign passengers flying domestically on October 1 [12] Group 7: Market Characteristics - The holiday tourism market is characterized by "niche, in-depth, and experiential" trends, with younger consumers driving a shift from sightseeing to immersive vacations [14] - Border regions and county tourism are emerging growth points, reflecting a change in tourist preferences towards experiential travel [14]